Are you failing to deliver a single view of the customer?
Ensure 'connectedness' across four business areas to achieve personalisation
Reaching the holy grail of a connected personalised experience requires organisations have a single, unified, and consistent view of the customer.
To do so, they must ensure that their MarTech stack is truly integrated, they are working in a flexible and responsive way to customer needs, and that they have access to all of the necessary data.
In this paper, you will learn:
- The key initiatives marketing and technology departments need to focus on to achieve true connectedness
- The specific areas where organisations are typically failing
- Tried and tested advice from technology and business transformation consultants who have delivered complex transformation programmes