Four data challenges holding back your video business
Data-driven insights are key to making strategic business decisions that chart a winning route
Building a successful video business is difficult. Today’s consumers want more – more features, content, and devices, for less – less money and commitment. Finding the right mix of content, value, and experience requires constant and rapid adjustments.
But without consistent metrics or signposts, it is hard to know when to pivot if the path you’ve taken is the wrong one. Data-driven insights are key to making strategic business decisions that chart a winning route.
By understanding your customers’ actual behaviour and preferences, you can focus your time and investment on what will most impact your bottom line.
This whitepaper from Synamedia Clarissa with AWS looks at four key data challenges holding back your video business.
Download now to find out more.
Provided by Synamedia
Sign up today and you will receive a free copy of our Future Focus 2026 report - the leading resource for IT decision-maker insight on priorities and investment areas in AI, security and more.
ITPro is a global business technology website providing the latest news, analysis, and business insight for IT decision-makers. Whether it's cyber security, cloud computing, IT infrastructure, or business strategy, we aim to equip leaders with the data they need to make informed IT investments.
For regular updates delivered to your inbox and social feeds, be sure to sign up to our daily newsletter and follow on us LinkedIn and Twitter.
-
Why IT leaders look for gamers when hiring talentNews New research suggests IT leaders are increasingly looking to gamers to bolster workforce skills capabilities
-
GitHub outage blamed on misconfigured policy as firm pledges resilience improvementsNews “Network saturation” in a key data center hosting location sparked the lengthy GitHub outage earlier this week
-
‘Real-time data remains the voice that every leader must hear’: This one engineering role could be the key to building a truly data-driven enterpriseNews AI has increased the expectation for fast, or even instant, decisions. Data streaming engineers could help leaders keep pace
-
Amazon OpenSearch update targets performance boosts and lower costs – and at no extra charge for usersNews Surging data volumes have prompted an overhaul of Amazon’s OpenSearch service
-
MariaDB snaps up GridGain in AI pushNews GridGain’s in-memory computing technology will be integrated with MariaDB’s relational database platform to enable sub-millisecond data infrastructure
-
Pure Storage snaps up 1touch in data management pivotNews The all-flash storage company is turning its focus to data management with a new acquisition and new name
-
SAS leans on synthetic data and digital twins to support business data demandNews SAS has announced new synthetic data capabilities and support for digital twins in a bid to equip enterprises with concrete platforms for data-driven decision making.
-
A quarter of firms still don’t have a formal data strategy – and it’s hampering AI adoptionNews More than a quarter of firms have no formal data strategy, and it's hampering enterprise AI adoption efforts.
-
AI projects are faltering as CDOs grapple with poor data qualityNews Chief data officers say they can't maintain consistent data quality, and that it's affecting AI outcomes
-
Predicts 2024: Sustainability reshapes IT sourcing and procurementwhitepaper Take the following actions to realize environmental sustainability