Apple confirms acquisition of virtual reality company NextVR

NextVR states it's "heading in a new direction" on its website

Apple has confirmed it’s in the midst of acquiring virtual reality company NextVR, a startup that’s provided its users with sports-related content for virtual reality (VR) headsets. 

Located in California, NextVR boasts a decade of VR experience, and the company enables users to view live events using VR headsets from PlayStation, Oculus, HTC, Microsoft and Lenovo. The cost of the acquisition is expected to ring in at $100 million, according to 9to5Mac.

This acquisition should come as no surprise to those familiar with Apple’s own virtual reality endeavors. The company has been steadfast in its efforts to carve out space within the market and is rumored to have plans to create an Apple AR-focused headset.

The tech giant has also acquired a number of smaller tech firms in the AR and VR spaces in the past, including Flyby Media nearly four years ago.

Before confirmation of the acquisition, NextVR closed its doors and updated its website to say that its “heading in a new direction.” In a statement related to the acquisition, an Apple spokesman shared: “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”

Reports indicate an Apple-formed shell company has been hiring many of the engineers who developed NextVR’s product line. At this time, the acquisition isn’t official, but the two companies have begun informing employees who will need to relocate from the San Diego area to the Cupertino area.

Apple’s acquisition of NextVR marks the tech giant’s third known buyout this year. Before acquiring NextVR, Apple purchased Voysis, an Irish startup focused on voice technology, along with the popular weather app Dark Sky.

Featured Resources

Unlocking collaboration: Making software work better together

How to improve collaboration and agility with the right tech

Download now

Four steps to field service excellence

How to thrive in the experience economy

Download now

Six things a developer should know about Postgres

Why enterprises are choosing PostgreSQL

Download now

The path to CX excellence for B2B services

The four stages to thrive in the experience economy

Download now

Recommended

Apple announces 'Spring Loaded' hardware event for 20 April
Hardware

Apple announces 'Spring Loaded' hardware event for 20 April

14 Apr 2021
Apple to send exec to App Store Senate hearing after initially declining
Policy & legislation

Apple to send exec to App Store Senate hearing after initially declining

12 Apr 2021
Apple set to launch new iPad Pro models this month despite supply issues
Business strategy

Apple set to launch new iPad Pro models this month despite supply issues

12 Apr 2021
Epic files complaint against Apple with UK's competition watchdog
Policy & legislation

Epic files complaint against Apple with UK's competition watchdog

31 Mar 2021

Most Popular

Microsoft is submerging servers in boiling liquid to prevent Teams outages
data centres

Microsoft is submerging servers in boiling liquid to prevent Teams outages

7 Apr 2021
How to find RAM speed, size and type
Laptops

How to find RAM speed, size and type

8 Apr 2021
Xiaomi Redmi Note 10 Pro review: Champagne tastes on a lemonade budget
Mobile Phones

Xiaomi Redmi Note 10 Pro review: Champagne tastes on a lemonade budget

13 Apr 2021