IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

MarqVision detects counterfeit products with deep learning and AI

Beta clients have experienced a 30-fold efficiency increase in anti-counterfeiting efforts

MarqVision performance page shows potential infringements

MarqVision, the AI-based SaaS company founded by computer scientists and intellectual property (IP) law experts from Harvard University and MIT, recently launched its brand-protection platform to help brands combat counterfeit products online. 

Using a deep-learning-based image-recognition model to scan through millions of product product listings, MarqVision’s platform can detect those containing products that look similar to the legitimate brand's products. Its machine learning model then detects potential infringements among those listings and uses a bot-powered reporting system to automatically file take-down requests for listings the brand owner confirms are infringements.

The company says brands can regain sales revenue hijacked by counterfeit and knockoff sellers by using the platform. It claims to also help brands protect their reputation while reestablishing customers' trust.

Additionally, MarqVision claims its AI-powered automation technology offers greater efficiency than traditional anti-counterfeiting solutions that often include IP specialists searching for infringements and filing take-down paperwork manually. 

"The counterfeit market is currently a $1.7 trillion industry, which makes it the largest criminal industry in the world," said MarqVision CEO and co-founder Mark Lee. "We have pioneered a technology-driven way to solve this serious problem using artificial intelligence. Our beta clients have experienced a 30-fold efficiency increase in their anti-counterfeiting efforts."

Lee added that detecting and removing counterfeits from e-commerce sites is only the beginning for MarqVision. 

"Our engineers are building a mapping technology that matches data points from different e-commerce platforms in order to connect sellers to the infringer behind, reveal the infringer's identity, and allow brands to take legal action against the infringer. We plan on equipping the current product with this sophisticated technology soon so that we can stop the distribution of counterfeits at the source,” Lee explained.

Buyers can sign up for early access to MarqVision online and receive a free one-month trial. 

Featured Resources

Activation playbook: Deliver data that powers impactful, game-changing campaigns

Bringing together data and technology to drive better business outcomes

Free Download

In unpredictable times, a data strategy is key

Data processes are crucial to guide decisions and drive business growth

Free Download

Achieving resiliency with Everything-as-a-Service (XAAS)

Transforming the enterprise IT landscape

Free Download

What is contextual analytics?

Creating more customer value in HR software applications

Free Download

Recommended

Tackling our world’s hardest problems with machine learning
Whitepaper

Tackling our world’s hardest problems with machine learning

27 Apr 2022
Building a modern strategy for analytics and machine learning success
Whitepaper

Building a modern strategy for analytics and machine learning success

27 Apr 2022
Recommendations for managing AI risks
Whitepaper

Recommendations for managing AI risks

25 Apr 2022
Recommendations for managing AI risks
Whitepaper

Recommendations for managing AI risks

25 Apr 2022

Most Popular

Europe's first autonomous petrol station opens in Lisbon
automation

Europe's first autonomous petrol station opens in Lisbon

23 May 2022
Nvidia pauses hiring to help cope with inflation
Careers & training

Nvidia pauses hiring to help cope with inflation

23 May 2022
Windows 11's nifty new search feature has one major downside
Microsoft Windows

Windows 11's nifty new search feature has one major downside

23 May 2022