Cloudreach kicks Liverpool Football Club's website into touch

Laptop on grass with image of football

Premier League football club Liverpool FC has chosen Amazon Web Services (AWS) reseller Cloudreach to move its website to a public cloud host.

The club has moved its main website to the AWS' cloud to help it cope better with abrupt spikes in traffic on match days and transfer deadlines.

For example, on 30 August 2012 at 20:56 the website experienced a 165 per cent jump in traffic within three minutes, coinciding with the end of the Hearts Game.

The scalability offered by the AWS cloud platform has allowed the club to minimise downtime and slow loading screens during times of peak demand without having to pay over the odds for infrastructure.

Pontus Noren, director and co-founder of Cloudreach, said: “Liverpool FC was looking for a solution that was quick to adapt, scales on demand and requires little up-front investment – AWS allows Liverpool FC to do just this. Cloudreach’s in-depth expertise around AWS, coupled with our managed services capabilities enabled a swift and trouble-free migration in time for the new season.”

Cloudreach worked with Liverpool FC’s technology team to simplify the migration process, the consultancy said, and has supported the club through both the go-live and post go-live periods.

Michael Crowder, systems and development manager at Liverpool FC, added: “Working with our in-house team, Cloudreach completed an in-depth evaluation of the existing system, and helped us to meet our requirements with AWS. We now have a more stable, scalable and accountable platform, which is well set to cope with the business needs of the new season and beyond.”

Jane McCallion
Managing Editor

Jane McCallion is ITPro's Managing Editor, specializing in data centers and enterprise IT infrastructure. Before becoming Managing Editor, she held the role of Deputy Editor and, prior to that, Features Editor, managing a pool of freelance and internal writers, while continuing to specialize in enterprise IT infrastructure, and business strategy.

Prior to joining ITPro, Jane was a freelance business journalist writing as both Jane McCallion and Jane Bordenave for titles such as European CEO, World Finance, and Business Excellence Magazine.