IDC InfoBrief: Sustainability doesn’t need to be all stick and no carrot
CIOs are facing two conflicting strategic imperatives


The ongoing digital transformation agenda needs the freedom to adopt AI solutions and expand cloud, data centre, and network capacity, which are notoriously energy-hungry.
At the same time, the sustainability agenda focuses on reducing energy use and the organization’s carbon footprint. Sustainability is also increasingly central to core business strategy, with CEOs globally saying meeting ESG goals is their top priority.
How can the CIO deliver both imperatives successfully?
We’ve collaborated on IDC’s latest InfoBrief, which carves out a middle way for CIOs and their IT departments to advance their sustainability journey without compromising their digital roadmap.
The insightful research looks at driving sustainability in the context of digitalisation and covers:
- The CIO’s key roles and responsibilities in advancing sustainability
- The implications of the ‘carrot and stick’ approach
- How to overcome external and internal business challenges and IT obstacles
- How to avoid greenwashing accusations by implementing IT solutions that are transparent and can be measured and managed for impact
- How to tackle and reduce the carbon footprint in IT procurement
- The role of AI and cloud networking solutions in reducing Scope 1, 2 and 3 emissions
- How to effectively choose an IT partner for sustainability
Download IDC’s latest InfoBrief for practical guidance on how to forge ahead on your sustainability journey
Provided by BT
Get the ITPro daily newsletter
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
ITPro is a global business technology website providing the latest news, analysis, and business insight for IT decision-makers. Whether it's cyber security, cloud computing, IT infrastructure, or business strategy, we aim to equip leaders with the data they need to make informed IT investments.
For regular updates delivered to your inbox and social feeds, be sure to sign up to our daily newsletter and follow on us LinkedIn and Twitter.
-
Criminals target APIs as web attacks skyrocket globally
News More than a third of web attacks target APIs as AI expands attack surfaces and brings new security challenges
By Emma Woollacott
-
What to look out for at RSAC Conference 2025
Analysis Convincing attendees that AI can revolutionize security will be the first point of order at next week’s RSA Conference – but traditional threats will be a constant undercurrent
By Rory Bathgate
-
Women show more team spirit when it comes to cybersecurity, yet they're still missing out on opportunities
News While they're more likely to believe that responsibility should be shared, women are less likely to get the necessary training
By Emma Woollacott
-
Employees want purpose, and they’re willing to quit to find it – upskilling, career growth, and work-life balance have shifted priorities for workers
News Employees want purpose and meaning at work — and if they don't get it, two thirds would quit to find it.
By Nicole Kobie
-
DEI rollbacks could exacerbate tech talent shortages – nearly half of recruitment leaders worry diversity cuts will impact their company’s appeal and employee retention
News Finding talent with AI skills has already become a major challenge for enterprises, but with some enterprises shelving DEI hiring practices, research suggests the situation could get worse.
By Emma Woollacott
-
Optimise CX and accelerate business growth through your voice network
whitepaper Protecting the human experience in a digital world
By ITPro
-
Tech firms eye temps to plug talent gaps
News The tech industry could be set for a spike in temporary hiring, according to a new study from recruitment firm Robert Walters.
By George Fitzmaurice
-
Enterprises are doubling down on IT optimization strategies – and it’s delivering huge financial returns
News Organizations that have cracked IT cost optimization and innovation reap the rewards both financially and in terms of time to market.
By Emma Woollacott
-
Why technology, cyber, and privacy risk management are critical for digital transformation
Whitepaper Reduce costs while delivering seamless experiences by connecting your teams, systems, and digital workflows on a single platform
By ITPro
-
Put AI to work for talent management
Whitepaper Change the way we define jobs and the skills required to support business and employee needs
By ITPro