Microsoft's Azure gets live video encoding
Microsoft unveils new cloud-based tools for streaming media on its Azure platform


Microsoft's Azure has new features to make it easier to share and sell content via the cloud.
Azure Media Services now supports live encoding for streaming media and tools to make clips from live-streams, among other new features.
The new services, certifications and partnerships will "further enable end-to-end cloud based media workflows, from camera to viewer," said Sudheer Sirivara, director of Azure Media Services, in a blog post.
The Live Encoding tool will be available in the next few weeks. "Live Encoding allows you to send a single bitrate live feed to Azure Media Services, have it encoded into an adaptive bitrate stream and deliver it to a wide variety of clients for delivery in MPEG-DASH, Microsoft Smooth Streaming, Apple HLS, or Adobe HDS formats," said Sirivara.
Alongside the encoding tool are new live editing tools. "Media Encoder Standard now includes support for extracting sub-clips, i.e. taking a portion of the live stream and producing a new on-demand asset," said Sirivara. "Media Encoder Standard now also has the ability to extract live archives as MP4s for subsequent syndication."
Other new features include custom language models, so broadcasters can automatically generate subtitles. Plus, Azure now supports Google's Widevine DRM technology, allowing files encrypted with the service to be played.
Microsoft said its Azure Media Player has now served more than four million streams to websites and mobile apps since its April launch.
Get the ITPro daily newsletter
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
Freelance journalist Nicole Kobie first started writing for ITPro in 2007, with bylines in New Scientist, Wired, PC Pro and many more.
Nicole the author of a book about the history of technology, The Long History of the Future.
-
RSAC Conference 2025: The front line of cyber innovation
ITPro Podcast Ransomware, quantum computing, and an unsurprising focus on AI were highlights of this year's event
-
Anthropic CEO Dario Amodei thinks we're burying our heads in the sand on AI job losses
News With AI set to hit entry-level jobs especially, some industry execs say clear warning signs are being ignored