Dell launches private cloud service through Project Apex

The Dell logo on the side of a building

Dell Technologies Cloud Platform (DTCP) is aiming to offers its customers the capacity to scale up or down their IT infrastructures with its newly-launched private cloud platform.

Released through the firm's flagship Cloud Console, this private cloud service offers a scalable way for customers to build their cloud without deploying an additional layer of VMware Cloud Foundation (VCF) software stack.

VCF is a hybrid cloud platform built on a single architecture that serves as a foundational layer for managing virtual machines (VMs) and orchestrating containers. Dell’s launch, however, would allow customers to bypass the need to deploy this architecture and build their own on-prem private cloud, the company says.

This is the second product that Dell has launched as part of its Project Apex cloud pursuit. Project Apex is an initiative the company launched in October 2020 to consolidate its 'as a service' cloud offerings - with its Cloud Console hub sitting at the heart of this strategy.

The Cloud Console serves as a provisioning and management platform for cloud and 'as a service' products, with Dell hoping that customers can use it to deploy workloads, manage resources and keep eye on costs through a simple interface.

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DTCP Private Cloud is packaged with the same features that come with Dell’s existing hybrid cloud offering, with the firm also introducing instance-based offerings for DTCP Hybrid Cloud late last year.

These can be ordered in a self-service manner in quantities of 25, 50, 100, 200 and 500, and can be deployed in customers' data centres within two weeks and scaled up in roughly five days. They can be combined to run a larger quantity of instances of the same type, or customers can mix and match multiple workloads within the same product.

While the firm’s hybrid cloud service is available for $47 per instance per month, Dell is making its private cloud offering available for $14 per instance per month.

The release also comes with the option for customers to provide their own rack infrastructure, alongside the integrated rack Dell offers. Customers will be able to use their own rack space in combination with all the equipment required such as power distribution units, cables and switches.

Keumars Afifi-Sabet
Features Editor

Keumars Afifi-Sabet is a writer and editor that specialises in public sector, cyber security, and cloud computing. He first joined ITPro as a staff writer in April 2018 and eventually became its Features Editor. Although a regular contributor to other tech sites in the past, these days you will find Keumars on LiveScience, where he runs its Technology section.