Dell Technologies takes on HPE with Project Apex

Company moves to simplified ‘everything as a service’ strategy in face of hybrid, multi-cloud trends

Dell Technologies has kicked off its annual conference with the announcement of Project Apex, its plan to consolidate its ‘as a service’ offerings.

Described by Sam Grocott, senior vice president of Dell Technologies Business Unit marketing, as a “radically simplified as a service and cloud experience”, the new project acknowledges that the future of enterprise IT is “really going to be a hybrid, multi-cloud world”.

Speaking to journalists ahead of the company’s annual Dell Technologies World conference – which, like most conferences this year is being held as a ‘virtual experience’ – Grocott explained that Apex is a strategy, rather than a product, and is “how [Dell Technologies] is going to take as a service – which is already very successful – and cloud and [make it more unified]”.

The foundation of Apex is Dell Technologies Cloud Console, which acts as both a  provisioning and management platform for cloud and as a service products. The company claims that customers can deploy workloads, manage multi-cloud resources and keep an eye on costs “with a few clicks”.

Sitting atop this is Dell Technologies Storage as-a-Service, an on-premises offering that features elastic block and file storage, which is delivered on an OpEx model and can be dialled up or down as needed via Cloud Console.

Also announced were Dell Technologies Cloud Platform instance-based offerings, which allows customers to start using hybrid cloud from $47 per instance per month. This can also be provisioned and managed from within Cloud Console, based on predefined configurations.

Cloud Console is available in the US as a public preview now, with general availability coming around the world in the first half of 2021. Storage-as-a-Service will also be available from the first half of 2021.

Featured Resources

The definitive guide to warehouse efficiency

Get your free guide to creating efficiencies in the warehouse

Free download

The total economic impact™ of Datto

Cost savings and business benefits of using Datto Integrated Solutions

Download now

Three-step guide to modern customer experience

Support the critical role CX plays in your business

Free download

Ransomware report

The global state of the channel

Download now

Recommended

Dell launches new security services to tackle surging data demands
cyber security

Dell launches new security services to tackle surging data demands

10 Sep 2021
Optimising workload placement in your hybrid cloud
Whitepaper

Optimising workload placement in your hybrid cloud

24 Aug 2021
Visualisation in the virtual reality age
Whitepaper

Visualisation in the virtual reality age

23 Aug 2021
Challenging the rules of security
Whitepaper

Challenging the rules of security

23 Aug 2021

Most Popular

How to find RAM speed, size and type
Laptops

How to find RAM speed, size and type

17 Sep 2021
What are the pros and cons of AI?
machine learning

What are the pros and cons of AI?

8 Sep 2021
Best MDM solutions 2020
mobile device management (MDM)

Best MDM solutions 2020

17 Sep 2021