IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

Google is shifting YouTube infrastructure to Google Cloud

The migration will help to bolster Google Cloud’s reputation as Google aims to rely less on advertising revenue

Google is planning to migrate parts of YouTube away from its internal on-premise data centre infrastructure to its public cloud division, Google Cloud.

Although Google Cloud has carved a solid reputation through the years, its overall market share still languishes behind the likes of Azure and AWS. With the cloud market continuing to expand at pace, especially since the COVID-19 pandemic, the firm is therefore hoping to exploit the potential for higher revenues.

Moving parts of YouTube's operations to Google's own public cloud division may serve as a spark the company needs to stay competitive, according to Google Cloud CEO Thomas Kurian speaking with CNBC

Doing so would also allow the company to fight alongside the likes of AWS and Azure, with parent companies Amazon and Microsoft each moving their core services to their own public cloud divisions through the years.

"Part of evolving the cloud is having our own services use it more and more, and they are," Kurian told the network. "Parts of YouTube are moving to Google Cloud."

This migration will be the latest Google service to be powered by its public cloud arm, alongside its Google Workspace suite of productivity apps and services, as well as the DeepMind research division. 

Related Resource

The impact of AWS in the UK

How AWS is powering Britain's fastest-growing companies

The impact of AWS in the UK - whitepaper from AWSDownload now

YouTube, however, is one of the largest and most widely-used platforms on the internet, and migrating its operations to Google Cloud may, the company hopes, encourage other businesses to follow suit.

Google Cloud has been in a state of transition since Kurian took over from Diane Greene a couple of years ago. The division recorded losses of £4.1 billion in 2020, which were attributed to investment in new data centres, with Google Cloud intent on vastly expanding its operations in the coming years.

In 2020, the cloud giant launched four cloud regions in Indonesia, South Korea and the US, alongside another four which are set to be established in Qatar, Spain, Italy and France.

Featured Resources

Meeting the future of education with confidence

How the switch to digital learning has created an opportunity to meet the needs of every student, always

Free Download

The Total Economic Impact™ of IBM Cloud Pak® for Watson AIOps with Instana

Cost savings and business benefits

Free Download

The business value of the transformative mainframe

Modernising on the mainframe

Free Download

Technology reimagined

Why PCaaS is perfect for modern schools

Free Download

Recommended

Apple executive rejoins Google over remote work policy
flexible working

Apple executive rejoins Google over remote work policy

18 May 2022
Here’s the first look at Google’s new Bay View campus
Business operations

Here’s the first look at Google’s new Bay View campus

17 May 2022
Google offers UK SMBs £87,000 scholarships to boost tech skills
Careers & training

Google offers UK SMBs £87,000 scholarships to boost tech skills

10 May 2022
Google Cloud confirms it is building a dedicated team to support Web3 developers
Cloud

Google Cloud confirms it is building a dedicated team to support Web3 developers

9 May 2022

Most Popular

How to boot Windows 11 in Safe Mode
Microsoft Windows

How to boot Windows 11 in Safe Mode

7 Jun 2022
Delivery firm Yodel disrupted by cyber attack
cyber attacks

Delivery firm Yodel disrupted by cyber attack

21 Jun 2022
Salaries for the least popular programming languages surge as much as 44%
Development

Salaries for the least popular programming languages surge as much as 44%

23 Jun 2022