As cloud demand continues to grow, many end users still believe buying directly from developers provides the best value. This results in both users and resellers ignoring the potential influence that the channel could have on this marketplace.
This whitepaper digs into the survey results from 300 UK-based cloud users and resellers, including the latest cloud trends and usage habits, where the channel has the most opportunity to make an impact and the advantages of Microsoft Azure as a platform.
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Dell Technologies targets private cloud gains with new Azure Local featuresNews Dell and Microsoft are teaming up to offer private cloud on Azure Local for a simplified hybrid solution
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Microsoft’s new ‘marketplace’ lets customers pick and choose cloud, AI solutionsNews The Microsoft Marketplace looks to streamline customer access to AI and cloud services
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Is AWS' cloud dominance waning? New stats show the hyperscaler's IaaS market share is decreasing while Microsoft and Google record gainsNews AWS maintained its lead in the IaaS market last year, but its share decreased while Microsoft and Google recorded gains.
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‘Misses the mark’: Microsoft, AWS hit out at CMA cloud competition reportNews The CMA claims Microsoft and AWS are harming competition – the duo strongly disagree
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US companies dominate the European cloud market – regional players are left fighting for scrapsNews Synergy data shows EU providers hold just 15% of the market despite rise in AI and drive for cloud sovereignty
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What the new Microsoft Sovereign Cloud push means for European customersNews The tech giant is bolstering protections for regional users using public and private cloud services
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Where is the cloud headed?ITPro Podcast UK businesses are balancing cloud migration with AI adoption and demands for data sovereignty
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Microsoft says it’ll protect EU cloud customers from shutdown demandsNews Microsoft president Brad Smith says the company will protect its EU cloud services from outside pressure
