As cloud demand continues to grow, many end users still believe buying directly from developers provides the best value. This results in both users and resellers ignoring the potential influence that the channel could have on this marketplace.
This whitepaper digs into the survey results from 300 UK-based cloud users and resellers, including the latest cloud trends and usage habits, where the channel has the most opportunity to make an impact and the advantages of Microsoft Azure as a platform.
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Jensen Huang says AI will make us busier – so what’s the point?Opinion So much for efficiency gains and focusing on the more “rewarding” aspects of your job
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This DeepSeek-powered pen testing tool could be a Cobalt Strike successorNews ‘Villager’, a tool developed by a China-based red team project known as Cyberspike, is being used to automate attacks under the guise of penetration testing.
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Is AWS' cloud dominance waning? New stats show the hyperscaler's IaaS market share is decreasing while Microsoft and Google record gainsNews AWS maintained its lead in the IaaS market last year, but its share decreased while Microsoft and Google recorded gains.
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‘Misses the mark’: Microsoft, AWS hit out at CMA cloud competition reportNews The CMA claims Microsoft and AWS are harming competition – the duo strongly disagree
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US companies dominate the European cloud market – regional players are left fighting for scrapsNews Synergy data shows EU providers hold just 15% of the market despite rise in AI and drive for cloud sovereignty
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What the new Microsoft Sovereign Cloud push means for European customersNews The tech giant is bolstering protections for regional users using public and private cloud services
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Where is the cloud headed?ITPro Podcast UK businesses are balancing cloud migration with AI adoption and demands for data sovereignty
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Microsoft says it’ll protect EU cloud customers from shutdown demandsNews Microsoft president Brad Smith says the company will protect its EU cloud services from outside pressure
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The Wiz acquisition stakes Google's claim as the go-to hyperscaler for cloud security – now it’s up to AWS and industry vendors to reactAnalysis The Wiz acquisition could have monumental implications for the cloud security sector, with Google raising the stakes for competitors and industry vendors.
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Microsoft’s EU data boundary project crosses the finish lineNews Microsoft has finalized its EU data boundary project aimed at allowing customers to store and process data in the region.
