If you've spent half a decade developing the iPhone for Europe you know a thing or two about user-friendly tech for the masses. Benoit Machefer, CEO of NHS online pharmacy, Echo, used that experience to help develop and design what has now become one of the most important apps of the COVID-19 crisis in the UK, Lloyd’s Pharmacy’s Echo app. In his keynote, he shares what skills he has been able to transfer and how he has shifted in the move from delivering cutting-edge mobile phones to critical prescriptions, as well as how the business has coped with becoming a more critical service than ever during COVID-19.
Benoit Machefer
CEO, Echo
Benoit Machefer is the CEO of Echo. After starting his career at Apple where he spent 5 years growing the iPhone business in Europe, Benoit joined Echo in summer 2016 in his quest for a new and entrepreneurial challenge. Echo is simplifying Pharmacy, turning the process of getting hold of prescription medicines into a seamless and enjoyable experience. As employee #8, Benoit has been instrumental to Echo's success through several leadership roles before becoming CEO in 2020.
Get the ITPro. daily newsletter
Sign up today and you will receive a free copy of our Focus Report 2025 - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
ITPro is a global business technology website providing the latest news, analysis, and business insight for IT decision-makers. Whether it's cyber security, cloud computing, IT infrastructure, or business strategy, we aim to equip leaders with the data they need to make informed IT investments.
For regular updates delivered to your inbox and social feeds, be sure to sign up to our daily newsletter and follow on us LinkedIn and Twitter.

‘If you want to look like a flesh-bound chatbot, then by all means use an AI teleprompter’: Amazon banned candidates from using AI tools during interviews – here’s why you should never use them to secure a job

Businesses must get better at sharing cyber information, urges former GCHQ chief

AI PCs are becoming a no-brainer for IT decision makers