B2B Tech Future Focus - 2026
An annual report bringing to light what matters to IT decision-makers around the world and the future trends likely to dominate 2026
The key challenges, opportunities, and trends facing ITDMs in the year ahead.
We’ve spoken to hundreds of IT decision makers (ITDMs) to get their thoughts on historic problems and investment decisions, to help build a full picture of what is changing in tech, and why.
In this report, you will find out:
- Tech and investment priorities
- Top five focus areas in 2026
- How decisions are made and tech deployed
- What are the success indicators in a buyer/vendor relationship
Download this report to gain insight and make informed decisions that drive business value both now and in the future.
-
National Grid plans major works to accommodate London data centersNews The program includes new and upgraded substations, new cables, and reinforcement of existing overhead lines
-
The GitHub outage explainedNews An eight-hour GitHub outage saw an error rate of 50% for repo downloads and major disruption to Actions, APIs, and Copilot
-
Microsoft has joined the growing list of companies cracking down on ‘tokenmaxxing’News The company is updating internal guidance to reduce rising costs
-
‘AI cost management has the same problems that cloud had’: Enterprises are still facing huge AI bills thanks to ‘tokenmaxxing’ – that means FinOps practices are more important than everNews With firms facing surging AI bills, FinOps techniques are more important than ever
-
‘We are now seeing MAI models outperform general-purpose frontier models’: Microsoft CEO Satya Nadella touts in-house models to cut spiralling AI costs – and reduce growing reliance on frontier labsNews The Microsoft chief says pricey frontier models don't have to be used for every task, and its own in-house MAI models could be the key to reducing costs.
-
3 ways to get your data AI-readySponsored Data placement, preparation, and orchestration make or break an AI project – and the Dell AI Data Platform reduces the strain on enterprise IT teams across both storage and the data foundation
-
‘A company should be able to use a model without giving up the knowledge that makes it unique’: Microsoft CEO Satya Nadella says enterprises shouldn’t be sharing so much data with AI providersNews The Microsoft chief warned that corporate data could be at risk thanks to AI models
-
'The game is to keep them interested': Netgear targets partner simplicity with next-gen platform launchNews Netgear wants to reduce complexity for partners and equip them with "sophisticated state-of-the-art tools"
-
‘What we’re seeing right now is just rapid escalation in AI token spend’: Accenture tells staff to stop using AI for unnecessary tasks amid surging costsNews Accenture has told some staff to roll back the use of AI for basic tasks while the consultancy grapples with surging AI token costs.
-
‘The claims in the suit are false’: Workday hits back amid lawsuit claiming AI recruitment discriminationNews Is AI hiring discriminatory? A California judge has given the go-ahead for a class action suit against Workday
