B2B Tech Future Focus - 2026
An annual report bringing to light what matters to IT decision-makers around the world and the future trends likely to dominate 2026
The key challenges, opportunities, and trends facing ITDMs in the year ahead.
We’ve spoken to hundreds of IT decision makers (ITDMs) to get their thoughts on historic problems and investment decisions, to help build a full picture of what is changing in tech, and why.
In this report, you will find out:
- Tech and investment priorities
- Top five focus areas in 2026
- How decisions are made and tech deployed
- What are the success indicators in a buyer/vendor relationship
Download this report to gain insight and make informed decisions that drive business value both now and in the future.
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CrowdStrike says AI is officially supercharging cyber attacksNews Cyber criminals are actively exploiting AI systems and injecting malicious prompts into legitimate generative AI tools
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Microsoft says UK business leaders fear falling behind competitor AI achievementsNews New research shows AI is now a core part of UK business success strategies
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Sam Altman just said what everyone is thinking about AI layoffsNews AI layoff claims are overblown and increasingly used as an excuse for “traditional drivers” when implementing job cuts
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Google says hacker groups are using Gemini to augment attacks – and companies are even ‘stealing’ its modelsNews Google Threat Intelligence Group has shut down repeated attempts to misuse the Gemini model family
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Why Anthropic sent software stocks into freefallNews Anthropic's sector-specific plugins for Claude Cowork have investors worried about disruption to software and services companies
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What the UK's new Centre for AI Measurement means for the future of the industryNews The project, led by the National Physical Laboratory, aims to accelerate the development of secure, transparent, and trustworthy AI technologies
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Half of agentic AI projects are still stuck at the pilot stage – but that’s not stopping enterprises from ramping up investmentNews Organizations are stymied by issues with security, privacy, and compliance, as well as the technical challenges of managing agents at scale
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What Anthropic's constitution changes mean for the future of ClaudeNews The developer debates AI consciousness while trying to make Claude chatbot behave better
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Satya Nadella says a 'telltale sign' of an AI bubble is if it only benefits tech companies – but the technology is now having a huge impact in a range of industriesNews Microsoft CEO Satya Nadella appears confident that the AI market isn’t in the midst of a bubble, but warned widespread adoption outside of the technology industry will be key to calming concerns.
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Workers are wasting half a day each week fixing AI ‘workslop’News Better staff training and understanding of the technology is needed to cut down on AI workslop
