B2B Tech Future Focus - 2026
An annual report bringing to light what matters to IT decision-makers around the world and the future trends likely to dominate 2026
The key challenges, opportunities, and trends facing ITDMs in the year ahead.
We’ve spoken to hundreds of IT decision makers (ITDMs) to get their thoughts on historic problems and investment decisions, to help build a full picture of what is changing in tech, and why.
In this report, you will find out:
- Tech and investment priorities
- Top five focus areas in 2026
- How decisions are made and tech deployed
- What are the success indicators in a buyer/vendor relationship
Download this report to gain insight and make informed decisions that drive business value both now and in the future.
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Databarracks expands business resilience services with Acumen acquisitionNews The deal brings more than 100 business continuity customers into Databarracks' managed resilience offering
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AI projects are stalling at mid-market firms – Google Cloud and Accenture want to solve thatNews The new scheme aims to help mid-market companies move from pilot to production faster than ever before
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'The game is to keep them interested': Netgear targets partner simplicity with next-gen platform launchNews Netgear wants to reduce complexity for partners and equip them with "sophisticated state-of-the-art tools"
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‘What we’re seeing right now is just rapid escalation in AI token spend’: Accenture tells staff to stop using AI for unnecessary tasks amid surging costsNews Accenture has told some staff to roll back the use of AI for basic tasks while the consultancy grapples with surging AI token costs.
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‘The claims in the suit are false’: Workday hits back amid lawsuit claiming AI recruitment discriminationNews Is AI hiring discriminatory? A California judge has given the go-ahead for a class action suit against Workday
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IT leaders are being stung by "unexpected" AI costsNews The growing costs associated with AI are hitting organizations large and small
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'Botsitting' is destroying productivity as workers spend nearly a full day each week making AI 'usable'News While workers are reporting productivity improvements, ‘botsitting’ means these are often negated
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'Most enterprises are still unprepared to operationalize it': IT leaders are bullish on agents, but keeping falling at the final hurdle – here's whyNews Forrester points to challenges scaling agentic AI, saying companies start rolling out the tech before they're ready to scale
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‘Chat is dead’: OpenAI plots ChatGPT ‘super app’ overhaul ahead of public listing – with agents and coding tools the new focusNews The company looks set to spruce up ChatGPT with a particular focus on agents to drive subscriptions
