Billionaire entrepreneur Marc Benioff made his name by founding the cloud-computing giant Salesforce. These days, he’s also a major backer of Brandcast, a code-free content system that’s making it possible for non-techies to produce web content.
In a bid for business, the startup just announced the launch of the Brandcast Content Studio (pictured above), a platform that allows users to create mobile-ready websites and other digital content — even if they’re not technically trained.
The goal, Brandcast says, is to break the logjam between the insatiable demand for digital content and the relatively limited supply of designers and programmers who can produce it.
“Companies face an enormous backlog of requests for digital content — especially revenue-generating content,” the company said in its news release. The coronavirus pandemic has forced more customer interactions to go online, making “digital first” an imperative for businesses’ survival.
The Brandcast Content Studio is designed to enable sales and marketing teams to produce a wide range of business communications: product websites, catalogs, and landing pages; sales presentations, proposals and collateral; customer case studies and market research reports; corporate and investor communications; entertainment and event websites; and customer communications portals.
The idea is that Brandcast’s software will do all the tech-heavy work for the users, without forcing them to choose from a limited menu of generic themes and templates. The software is designed to break down digital design and content editing into an intuitive workflow.
“We solved this massive content backlog problem by doing all the really difficult coding inside our platform — a massive amount of code, so customers don’t have to,” said Conor Egan, Brandcast’s chief product officer.
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The company had previously launched its Brandcast Design Studio, a code-free system for professional designers and creative teams.
With these moves, Brandcast is strives to compete in the lucrative web and digital design marketplace, which the company estimates is valued at $50 billion overall.
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