The case for a marketing content hub
Transform your digital marketing to deliver customer expectations


Your customers expect memorable moments at every brand touchpoint. And when you have websites, social pages, blogs, and mobile content to consider, it can feel impossible to deliver everything with quality and speed.
Stitching together the systems, data and processes needed to manage content creation and delivery at scale across channels is a daunting task. And with today’s content personalisation mandate layered on top of this work-stream, the daunting task becomes a full-blown crisis.
This whitepaper explores how a content hub built on a new class of systems and processes is able to bring about a marketing transformation, helping to supercharge your marketing operations.
Get the ITPro daily newsletter
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
ITPro is a global business technology website providing the latest news, analysis, and business insight for IT decision-makers. Whether it's cyber security, cloud computing, IT infrastructure, or business strategy, we aim to equip leaders with the data they need to make informed IT investments.
For regular updates delivered to your inbox and social feeds, be sure to sign up to our daily newsletter and follow on us LinkedIn and Twitter.
-
Dell brings new cybersecurity features to PowerStore, Data Domain, and PowerScale product lines
News The company is leaning into the disaggregated infrastructure and AI-powered cybersecurity trends with these latest updates
-
Why data center demand is so challenging to meet
From power demand to skills, data center buildout is a far from simple process
-
Marketing talent brain drain could stunt channel partner success
News Valuable partner marketing skills are at risk of being lost as the structure of channel marketing teams continues to shift, according to new research.
-
2024 Strategic Imperative: Intelligent content delivery for channel-less commerce
Whitepaper Five steps to channel-less content dynamics. And meeting your customers where they are
-
Automate personalization with AWS
Whitepaper How marketers can automate, deliver, and analyze billions of personalized messages and offers per day
-
Schneider Electric unveils its first e-commerce partner program
News Partners will be assigned a dedicated Schneider expert to aid strategy development
-
How digital marketing will evolve beyond social media
In-depth Twitter's ongoing destabilisation proves businesses can't rely on social media for digital marketing forever
-
Twilio tackles 'crucial' customer retention with trio of platform upgrades
News The company believes that retaining customers and maximising LTV is crucial in weathering the current macroeconomic headwinds
-
Activation playbook: Deliver data that powers impactful, game-changing campaigns
Whitepaper Bringing together data and technology to drive better business outcomes
-
The digital marketer’s guide to contextual insights and trends
Whitepaper How to use contextual intelligence to uncover new insights and inform strategies