The case for a marketing content hub

Sitecore logo

Your customers expect memorable moments at every brand touchpoint. And when you have websites, social pages, blogs, and mobile content to consider, it can feel impossible to deliver everything with quality and speed.

Stitching together the systems, data and processes needed to manage content creation and delivery at scale across channels is a daunting task. And with today’s content personalisation mandate layered on top of this work-stream, the daunting task becomes a full-blown crisis.

This whitepaper explores how a content hub built on a new class of systems and processes is able to bring about a marketing transformation, helping to supercharge your marketing operations.


ITPro is a global business technology website providing the latest news, analysis, and business insight for IT decision-makers. Whether it's cyber security, cloud computing, IT infrastructure, or business strategy, we aim to equip leaders with the data they need to make informed IT investments.

For regular updates delivered to your inbox and social feeds, be sure to sign up to our daily newsletter and follow on us LinkedIn and Twitter.