LOVEFiLM’s love affair with open source



Businesses often need to weigh up the pros and cons of using open source software against the benefits of proprietary systems.

In the case of LOVEFiLM, now a well-known name in the DVD and digital film market, open source has underpinned much of the company's work thus far.

Its love affair with open source has remained the same throughout a period of sustained growth, but this has not meant the IT infrastructure has remained the same. As the business started to expand at a rapid rate, it found that some open source options were better for its operations than others.

Growing means changing

One major area that needed something of an overhaul was the CMS at LOVEFiLM. With the level of traffic going through the website, which gets more than 4.3 million unique visitors every month now, the CMS needs to run smoothly.

When Mike Blakemore, chief technology officer at LOVEFiLM, joined the firm around two-and-a-half years ago, he actually inherited a competent system using the Perl programming language. On top of this, he had a top team of Perl engineers.

The problems with the set-up became noticeable, however, when LOVEFiLM began to expand quickly. Blakemore found that he wanted to work on and grow various areas of the website, from the emerging digital films section where customers can rent and watch movies online to the entertainment portal that he wanted to enhance.

"We decided we wanted to start working in parallel on lots of different things," Blakemore told IT PRO.

Cumbersome content management

Various issues began to emerge with the content management system in place. What the firm had was "one big, monolithic platform built in Perl", Blakemore explained, which ran the website, the warehouse and the reporting systems.

The CTO found that every time he wanted to do something new, such as overhauling a section of the website, the IT team had to build from scratch with new tools and a new homepage management system.

"It was really fragmented," Blakemore said.

"Every part of the site was powered by a different data entry system. It wasn't content management really, it was just data entry and it was just really unmanageable."

Tom Brewster

Tom Brewster is currently an associate editor at Forbes and an award-winning journalist who covers cyber security, surveillance, and privacy. Starting his career at ITPro as a staff writer and working up to a senior staff writer role, Tom has been covering the tech industry for more than ten years and is considered one of the leading journalists in his specialism.

He is a proud alum of the University of Sheffield where he secured an undergraduate degree in English Literature before undertaking a certification from General Assembly in web development.