Snapchat partners with a meditation app

Snap works with Headspace to give members access to mental health help and mindfulness practices

Snapchat, the message and photo-sharing app that’s popular among teens, tweens and young adults, has partnered with a meditation app to give members access to mental health help.

Its parent company, Snap Inc., is partnering with the popular meditation app Headspace to bring guided meditations, mindfulness practices and mental health help to Snapchat’s members. The idea is that Snapchatters will be able to kick back with quick meditations or send encouraging messages to boost friends in need.

This move comes after Snapchat conducted research last year into how its members experience mental health.

“We found that an overwhelming majority of Snapchatters experience feelings of stress and anxiety and that their friends are the first people they turn to when they need help, more than professionals or even their parents,” Snap Inc. said in its announcement of the new program.

“They also see their friends as the most positive force in their lives — consistent with other studies that have shown that spending time with friends can be one of the most effective ways to combat feelings of loneliness and depression.”

Snapchat is launching a new feature it calls Snap Minis, third-party programs that are tucked inside the app’s chat section. Users will be able to quickly pull these up without having to switch apps, TechCrunch reported. Minis will be placed alongside games in a keyboard tab on users’ chat screens. When a user taps on a Mini’s icon, it’ll go full-screen.

Snap announced this on Thursday at its annual Partner Summit, which was held virtually instead of in person. 

The Headspace Mini will be one of a handful of Minis available in the immediate future. Headspace, which was one of the first meditation apps on the market, now reaches more than 65 million users in 190 countries, the company says. 

Through the Headspace Mini, Snapchatters will be able to do exercises with friends, or use new tools to send encouraging messages to friends. 

Snapchat also announced that new original shows on its platform will help demystify mental health. Later this year, in a show titled “Coach Kev,” comedian Kevin Hart will share positivity and wisdom in a format designed for Snapchat’s audience.

In-app-reporting tools allow Snapchatters to alert the service if they worry their friends are at risk for self-harm. Snapchat said it will begin showing those Snapchatters how they can get connected with emergency services, message a counselor through Crisis Text Line, or talk live with someone at the National Suicide Prevention Hotline.

“As the platform that reaches 90% of 13-34 year olds and connects them with their close friends, Snapchat can play an important role in helping our community access preventative wellbeing tools, and resources when they or their friends are experiencing a mental health crisis,” Snapchat said.

Featured Resources

BCDR buyer's guide for MSPs

How to choose a business continuity and disaster recovery solution

Download now

The definitive guide to IT security

Protecting your MSP and your customers

Download now

Cost of a data breach report 2020

Find out what factors help mitigate breach costs

Download now

The complete guide to changing your phone system provider

Optimise your phone system for better business results

Download now

Recommended

Facebook bans Signal's crafty anti-tracking ad campaign
data protection

Facebook bans Signal's crafty anti-tracking ad campaign

5 May 2021
What is Section 230 and why does it matter?
Policy & legislation

What is Section 230 and why does it matter?

30 Apr 2021
YouTube growth spikes as most other social media sites stagnate
social media

YouTube growth spikes as most other social media sites stagnate

8 Apr 2021
Supreme Court justice targets social media
Policy & legislation

Supreme Court justice targets social media

6 Apr 2021

Most Popular

KPMG offers staff 'four-day fortnight' in hybrid work plans
flexible working

KPMG offers staff 'four-day fortnight' in hybrid work plans

6 May 2021
Dell patches vulnerability affecting hundreds of computer models worldwide
cyber security

Dell patches vulnerability affecting hundreds of computer models worldwide

5 May 2021
16 ways to speed up your laptop
Laptops

16 ways to speed up your laptop

29 Apr 2021