Apple lifts iPhone purchase restrictions

The iPhone floodgates are open

Last week, Apple, for the second time since the iPhone’s introduction, had to limit its online sales. This time around, it was under far grimmer circumstances, as the supply chain tightened up due to factory closures in China after the coronavirus outbreak. Today, those limits are gone.

Amid factory shutdowns in China as the coronavirus wreaked havoc through the country, Apple feared it would run out of online inventory, so it limited iPhone and iPad purchases to just two of the same model per customer. The coronavirus outbreak has hit a point in China where restrictions are easing and people are returning to work. This has led to Apple lifting the purchase restrictions in countries outside China.

Advertisement - Article continues below

Apple hasn’t spoken about the purchase limitation, but our best guess is it was twofold. First, it was to prevent inventory from drying up due to limited supply from factories closures. Second, it was to keep scalpers from buying up all the phones and selling them at a hefty premium while Apple’s brick-and-mortar stores remained closed.

Either way, if you need to purchase a bunch of iPhones for your company or your family, you’re now free to buy as many as you’d like.

Featured Resources

Top 5 challenges of migrating applications to the cloud

Explore how VMware Cloud on AWS helps to address common cloud migration challenges

Download now

3 reasons why now is the time to rethink your network

Changing requirements call for new solutions

Download now

All-flash buyer’s guide

Tips for evaluating Solid-State Arrays

Download now

Enabling enterprise machine and deep learning with intelligent storage

The power of AI can only be realised through efficient and performant delivery of data

Download now

Most Popular

Visit/mobile/mobile-phones/355239/microsofts-patent-design-reveals-a-mobile-device-with-a-third-screen
Mobile Phones

Microsoft patents a mobile device with a third screen

6 Apr 2020
Visit/development/application-programming-interface-api/355192/apple-buys-dark-sky-weather-app-and-leaves
application programming interface (API)

Apple buys Dark Sky weather app and leaves Android users in the cold

1 Apr 2020
Visit/software/video-conferencing/355229/zoom-we-moved-too-fast
video conferencing

Zoom CEO admits company "moved too fast" as privacy issues mount

6 Apr 2020