Cisco's Socio Labs acquisition will bring Webex enhancement

The hybrid event management startup caters to in-person and virtual audiences

Webex by Cisco logo

Socio Labs, an all-in-one event management solution, provides event planners the ability to host in-person, virtual, or hybrid — a combination of in-person and virtual — events.

The Cisco-Socio Labs deal is aimed at expanding Webex's event management capabilities to include large-scale, multisession hybrid events and conferences. According to Cisco, the acquisition will allow event organizers to deliver the same inclusive experience to attendees whether they attend in-person or virtually for events of all types, sizes, and formats.

“Hybrid events need to serve both in-person and virtual audiences alike, and Socio delivers equally engaging and inclusive experiences to all, said Javed Khan, senior vice president and general manager of Cisco Collaboration.

“Event attendees can view sessions, participate in audience engagement and enjoy interactive networking – regardless of how they join an event.”

Socio personalizes the meeting experience from the get-go with a dynamic ticketing system and 1:1 networking. Following the acquisition, the tool will feature live streaming, sponsorship, advanced analytics, and engagement tracking. It’ll also include existing Webex features like polling, Q&A, chat, and real-time translation.

Furthermore, Socio Labs complements Cisco's recent acquisition of Slido. Slido’s audience interaction platform helps boost participation through easy-to-use Q&As and polls.

Related Resource

Seven steps to successful digital innovation and transformation

What to invest in and what to avoid when pursuing digital transformation

Seven steps to successful digital transformation - whitepaper from IBMWatch now

“For meeting participants that might be reluctant to ask a question or share their voice, Slido’s ability to display questions anonymously enables a higher degree of participation and feedback,” added Khan.

By integrating features from Socio Labs and Slido, Cisco hopes to make Webex a full-featured, cost-effective event management platform, from registration to post-event analytics.

“With Webex’s cutting-edge meeting innovations like immersive share and real-time translations, Slido’s audience engagement capabilities like polling and Q&A and Socio’s full lifecycle hybrid event management technology, event organizers will be able to plan and execute hybrid events with a unified tech stack from one vendor,” said Khan.

The Cisco-Socio Labs merger is expected to close in the second half of the current fiscal year.

Featured Resources

The ultimate law enforcement agency guide to going mobile

Best practices for implementing a mobile device program

Free download

The business value of Red Hat OpenShift

Platform cost savings, ROI, and the challenges and opportunities of Red Hat OpenShift

Free download

Managing security and risk across the IT supply chain: A practical approach

Best practices for IT supply chain security

Free download

Digital remote monitoring and dispatch services’ impact on edge computing and data centres

Seven trends redefining remote monitoring and field service dispatch service requirements

Free download

Recommended

The IT Pro Podcast: Can 5G close the digital divide?
5G

The IT Pro Podcast: Can 5G close the digital divide?

6 Aug 2021
Cisco launches Webex for Defense for the Pentagon
Software

Cisco launches Webex for Defense for the Pentagon

7 Jul 2021
Cisco flaw under attack after researchers publish exploit PoC
exploits

Cisco flaw under attack after researchers publish exploit PoC

28 Jun 2021
Cisco lands $1 billion defense IT contract
Security

Cisco lands $1 billion defense IT contract

15 Jun 2021

Most Popular

Best Linux distros 2021
operating systems

Best Linux distros 2021

11 Oct 2021
Apple MacBook Pro 15in vs Dell XPS 15: Clash of the titans
Laptops

Apple MacBook Pro 15in vs Dell XPS 15: Clash of the titans

11 Oct 2021
Windows 11 has problems with Oracle VirtualBox
Microsoft Windows

Windows 11 has problems with Oracle VirtualBox

5 Oct 2021