IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

Zoom to start testing ways of monetising free users

Banner ads will begin to show on the website for the basic tier of Zoom, but not during meetings

Users of Zoom's free tier might start seeing advertisements on the platform as part of a new pilot programme.

The ads will only be used on the browser page displayed when users end a meeting, and will not appear during calls. This will also only be implemented on the basic tier of the service.

Banner ads will appear at the top of the browser screen and there will also be a link that lets users manage cookies.

It marks a significant change from Zoom, which became a household name during the pandemic largely because of its free tier. However, there have been questions about how it would monetise its free users as the world returned to some type of normalcy.

Zoom's banner ads that will appear on the basic tier of the service

Zoom

The basic service allows users to host group meetings for up to 40 minutes, but there will potentially be a new restriction on the basic tier, one which Zoom says is a necessary step.

"This change ensures that our free Basic users are able to continue connecting with friends, family, and colleagues with the same robust platform we have always offered," Janine Pelosi, Zoom's chief marketing officer, wrote in a blog post.

Related Resource

The future of productivity

Driving your business forward with Microsoft Office 365

Woman with glasses typing on a laptop at a deskFree download

Zoom has spent much of 2021 trying to grow beyond a video conferencing platform, investing heavily into hybrid working capabilities, which included a $100 million fund for startups to build applications on the platform.

The company has also been busy with potential acquisitions; it recently announced plans to acquire German machine learning startup Karlsruhe Information Technology Solutions. The firm also attempted to make a multi-billion dollar takeover of customer service software maker Five9. But the deal was called off, reportedly due to Five9 investor concerns, with US regulators also uneasy about the takeover.

Featured Resources

Accelerating AI modernisation with data infrastructure

Generate business value from your AI initiatives

Free Download

Recommendations for managing AI risks

Integrate your external AI tool findings into your broader security programs

Free Download

Modernise your legacy databases in the cloud

An introduction to cloud databases

Free Download

Powering through to innovation

IT agility drive digital transformation

Free Download

Most Popular

Salaries for the least popular programming languages surge as much as 44%
Development

Salaries for the least popular programming languages surge as much as 44%

23 Jun 2022
The top programming languages you need to learn for 2022
Careers & training

The top programming languages you need to learn for 2022

23 Jun 2022
Swift exit: How the world cut off Russian banks
finance

Swift exit: How the world cut off Russian banks

24 Jun 2022