IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

Amazon snaps up Twitch for $970 million in cash

Twitch turns down Google as it wants to retain independence

Amazon has splashed out $970 million in cash for video streaming website Twitch, ending months of speculation.

Judging by the comments made by Twitch CEO, Emmett Shear, the firm was not short of suitors. Google was reported to be in talks to buy the streaming site for approximately $1bn in May. However, it was Amazon that offered the more compelling deal.

"Today, I'm pleased to announce we've been acquired by Amazon. We chose Amazon because they believe in our community, they share our values and long-term vision, and they want to help us get there faster," Shear said on the Official Twitch blog.

"We're keeping most everything the same: our office, our employees, our brand, and most importantly our independence. But with Amazon's support we'll have the resources to bring you an even better Twitch."

Twitch was launched in 2011 and has grown to become one of the world's most popular websites. In July, 55 million unique visitors  viewed over 15 billion minutes of content on the site.

In a statement, Jeff Bezos, founder and CEO of Amazon said he was impressed with how far Twitch has come in three years. 

"Like Twitch, we obsess over customers and like to think differently, and we look forward to learning from them and helping them move even faster to build new services for the gaming community."

The deal is subject to close in the second half 2014, subject to regulations.

Featured Resources

Accelerating AI modernisation with data infrastructure

Generate business value from your AI initiatives

Free Download

Recommendations for managing AI risks

Integrate your external AI tool findings into your broader security programs

Free Download

Modernise your legacy databases in the cloud

An introduction to cloud databases

Free Download

Powering through to innovation

IT agility drive digital transformation

Free Download

Recommended

Amazon signs launch deals with Arianespace, Blue Origin and United Launch Alliance for Project Kuiper
broadband

Amazon signs launch deals with Arianespace, Blue Origin and United Launch Alliance for Project Kuiper

6 Apr 2022
AWS to invest £1.8bn in UK data centres and other cloud infrastructure
Cloud

AWS to invest £1.8bn in UK data centres and other cloud infrastructure

18 Mar 2022
AWS launches carbon tracking tool for its cloud customers
cloud computing

AWS launches carbon tracking tool for its cloud customers

2 Mar 2022
How to think like a Digital CFO
Whitepaper

How to think like a Digital CFO

13 Jan 2022

Most Popular

Actively exploited server backdoor remains undetected in most organisations' networks
cyber attacks

Actively exploited server backdoor remains undetected in most organisations' networks

1 Jul 2022
Macmillan Publishers hit by apparent cyber attack as systems are forced offline
Security

Macmillan Publishers hit by apparent cyber attack as systems are forced offline

30 Jun 2022
Former Uber security chief to face fraud charges over hack coverup
data breaches

Former Uber security chief to face fraud charges over hack coverup

29 Jun 2022