IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

Apple acquires augmented reality start-up Metaio

Apple has bought Metaio, an augmented reality start-up first launched by Volkswagen in 2003

eye

Apple has acquired start-up Metaio, an augmented reality company first launched by Volkswagen as a spinoff project in 2003, according to legal documents confirming the buyout earlier this month.

Rumours of a new era for Metaio began to build when the company stopped taking on new customers after cancelling its user conference at the start of May. The start-up's social media accounts were also closed down and it was announced that email tech support would cease from June 30th.

Metaio built Metaio Creator, an augmented reality authoring tool, as part of its efforts in the area. This tool allowed users to create their own augmented reality set-ups with relative ease.

Prior to the acquisition, Metaio had 1,000 customers and 150,000 users across 30 countries, though it's unknown what the buy-out could mean for them.

TechCrunch confirmed the news, with Apple telling the site: "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans" the company's standard response when asked about recent acquisitions.

Earlier this year, it was reported that Apple had secured a patent for "head-mounted display apparatus for retaining a portable electronic device with display," after applying for it in 2008. Other patents indicating the company have been exploring this area include ones for 3D hyper-reality displays and motion-sensing virtual interfaces.

But despite evidence to the contrary, Apple CEO Tim Cook has previously expressed disinterest in investing virtual and augmented reality technology, saying: "We always thought glasses were not a smart move, from a point of view that people would not really want to wear them. They were intrusive, instead of pushing technology to the background, as we've always believed.

"We always thought it would flop, and, you know, so far it has."

At the Wearable Technology Show earlier this year, many business leaders were more optimistic about the potential for augmented reality, however, with wearable lead for Accenture, Brent Blum, saying that progress is "starting to happen" in the area.

Featured Resources

The state of Salesforce: Future of business

Three articles that look forward into the changing state of Salesforce and the future of business

Free Download

The mighty struggle to migrate SAP to the cloud may be over

A simplified and unified approach to delivering Enterprise Transformation in the cloud

Free Download

The business value of the transformative mainframe

Modernising on the mainframe

Free Download

The Total Economic Impact™ Of IBM FlashSystem

Cost savings and business benefits enabled by FlashSystem

Free Download

Recommended

Apple cuts ties with Jony Ive after 30 years
Hardware

Apple cuts ties with Jony Ive after 30 years

13 Jul 2022
Best business smartphones 2022: The top handsets from Apple, Samsung, Google and more
Mobile

Best business smartphones 2022: The top handsets from Apple, Samsung, Google and more

23 Jun 2022
Apple faces a catch-22 decision with iPhones and USB-C
Policy & legislation

Apple faces a catch-22 decision with iPhones and USB-C

8 Jun 2022
Apple overhauls SwiftUI navigation and brings a score of new features to developers at WWDC 2022
software development

Apple overhauls SwiftUI navigation and brings a score of new features to developers at WWDC 2022

7 Jun 2022

Most Popular

Cyber attack on software supplier causes "major outage" across the NHS
cyber attacks

Cyber attack on software supplier causes "major outage" across the NHS

8 Aug 2022
Why convenience is the biggest threat to your security
Sponsored

Why convenience is the biggest threat to your security

8 Aug 2022
How to boot Windows 11 in Safe Mode
Microsoft Windows

How to boot Windows 11 in Safe Mode

29 Jul 2022