If there's one thing Twitter is brilliant at other than exposing what an astonishing waste of atoms Katie Hopkins really is it's losing money.
In the last 'quarter' alone, Twitter managed to lose $116 million on earnings of $574 million. That's the equivalent of opening a shop where every item costs you 1 to make and selling it for 80p. It's losing money hand over fist.
Part of the reason for this is because Twitter is terrible at advertising. I've just opened Twitter on my phone and the first 'promoted' tweet I see in my timeline is a video of a 20-year-old Game of Thrones star selling Converse trainers. I'm a 40-year-old father of two. I'm more likely to buy a hardback edition of Katie Hopkins' autobiography than a pair of trendy trainers.
If you want to see how clueless Twitter is about your 'interests', go to the Twitter website, click your profile icon, then Settings & Privacy and Your Twitter Data, and then click your list of interests. My 69 interests supposedly include DJs (I once tweeted about Jimmy Savile), Amazing (whatever the hell that means) and Comics (I've not bought one since Jimmy Savile was still allowed to make regular appearances in them).
How does Twitter get out of this financial black hole? Well, if there's one thing other than generating debt that Twitter excels at, it's championing people and causes. If you're a football fan like me, you can't fail to have been touched by little Bradley Lowery, the super-smiley six-year-old lad who tragically died from a rare type of cancer earlier this summer.
His parents have done an amazing job of fundraising via social media, setting up charity games and all sorts. Wouldn't it be a great thing if you could support causes like this with something more meaningful than a 'like'? What about a 'penny like' button where you donate a penny to whoever made the tweet? It's such a trivial amount that it's the kind of thing you could do without thinking, but when you see tweets getting hundreds of thousands or millions of likes as many of those concerning Bradley Lowery did then the sums involved become substantial.
It's not only charities that could reap the benefits of penny likes. New tech products could use penny likes as a means of crowdfunding, in a similar fashion to the way they use Kickstarter and other such sites to get products off the ground today. Campaigns or causes such as the benefit fund for the victims of Grenfell Tower fire or the campaign to save net neutrality could use it as a rapid way to raise funds. People could even use it as a means to raise money to run for Parliament, levelling the advantage of the main political parties who have been failing us for years, and potentially releasing this country from their stranglehold.
How does Twitter make money from all this? Well, it can either take a commission at the point of purchase, selling us, say, 100 penny likes for 1.15. Or it can take a slice if and when the recipients decide to withdraw the funds, much like the crowdfunding sites take a fixed percentage of the revenue pledged by backers.
It might not be enough to fill a $100m loss every quarter, but it would go some way to mending the damage. Now, who's going to give me a penny like for my campaign to buy Katie a new house in Pyongyang?
This article originally appeared in Web User
