IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

Businesses to receive unique Twitter verification badge in platform overhaul

There will be new verification systems for businesses, governments, and individuals - each receiving differently coloured checkmarks

Two different Twitter verified check marks appearing against a backdrop of a screenshot of IT Pro's Twitter page

Twitter CEO Elon Musk has confirmed that the platform will give businesses a new type of verification to differentiate between types of organisations and individuals.

Verified businesses will receive a gold checkmark next to their profile name as opposed to the traditional blue checkmark that has been standard for all verified accounts since Twitter’s inception.

Blue checkmarks will remain for previously-verified individuals before Musk’s takeover, and also for Twitter Blue users - those who pay the Musk-introduced $8 subscription for paid verification.

He said government accounts will be designated a grey checkmark, similar to the grey ‘Official’ tag that the platform is currently trialling to differentiate accounts like genuine news organisations from paid-for Twitter Blue impersonations, for example.

He said the new approach will roll out next week on Friday 2 December and that “all verified accounts will be manually authenticated before check activates. Painful, but necessary”.

Responding to one Twitter user, Musk said that individuals with blue checkmarks can also choose to display a second, smaller logo that indicates they are part of an organisation, providing that organisation verifies their affiliation with it.

This means businesses and other organisations with a verified Twitter presence will also be able to offer their staff the chance to officially show they are part of the organisation.

Related Resource

A strategic guide for controlling and securing your data

Forrester's data security control framework

Whitepaper cover with black header banner, title, and contributor's photo

The development could be especially useful for larger companies that need to ensure their staff aren’t impersonated - an issue that’s been rife on Twitter since Musk introduced paid verification. 

A more detailed explanation of the changes is expected to be publicised when the new-look verification rolls out next week, Musk said.

Musk sought to overhaul the platform’s verification system as one of his first of many changes as CEO. The Tesla chief said that introducing paid verification would help limit the success and reach of ‘bot’ accounts, an issue which has led many users to be inundated with scam messages and exposed to misinformation.

Twitter Blue has been heavily criticised since its launch. One issue was that people thought account impersonations would become rife.

The prediction quickly turned to reality as many users impersonated Musk himself, as well as other organisations, posting unsavoury and PR-unfriendly tweets in an attempt to both defame the CEO and draw attention to the issues that 'verification-for-all' could present.

Other figures that were impersonated included senior politicians and former heads of state. The timing of the launch was further criticised for being so close to the midterm elections in the US.

Featured Resources

2022 State of the multi-cloud report

What are the biggest multi-cloud motivations for decision-makers, and what are the leading challenges

Free Download

The Total Economic Impact™ of IBM robotic process automation

Cost savings and business benefits enabled by robotic process automation

Free Download

Multi-cloud data integration for data leaders

A holistic data-fabric approach to multi-cloud integration

Free Download

MLOps and trustworthy AI for data leaders

A data fabric approach to MLOps and trustworthy AI

Free Download

Recommended

Ex-Twitter tech lead says platform's infrastructure can sustain engineering layoffs
Infrastructure

Ex-Twitter tech lead says platform's infrastructure can sustain engineering layoffs

23 Nov 2022
‘Hardcore’ Musk decimates Twitter staff benefits, mandates weekly code reviews
Business strategy

‘Hardcore’ Musk decimates Twitter staff benefits, mandates weekly code reviews

22 Nov 2022
Twitter's employee 'revolt' sparks survival concerns for a platform crumbling from within
Careers & training

Twitter's employee 'revolt' sparks survival concerns for a platform crumbling from within

18 Nov 2022
Twitter bankruptcy ‘not out of the question’ as senior execs flee
Business strategy

Twitter bankruptcy ‘not out of the question’ as senior execs flee

11 Nov 2022

Most Popular

Empowering employees to truly work anywhere
Sponsored

Empowering employees to truly work anywhere

22 Nov 2022
How to boot Windows 11 in Safe Mode
Microsoft Windows

How to boot Windows 11 in Safe Mode

15 Nov 2022
The top 12 password-cracking techniques used by hackers
Security

The top 12 password-cracking techniques used by hackers

14 Nov 2022