Storage
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![The crowd at Pure Storage's annual conference Pure Accelerate 2024, watching the opening keynote in Las Vegas. Decorative: The crowd is lit in orange and pink lighting.](https://cdn.mos.cms.futurecdn.net/HYqh4vifFmK8M3AAyoLDjm-320-80.jpg)
Pure Storage founder: Flash drive efficiency will “flatten out” but still has a clear role for AI
By George Fitzmaurice published
Interview John Colgrove knows flash’s moment in the sun won't last forever – but doesn’t expect a competitive technology to arrive this decade
![Pure Storage logo and branding pictured on a sign outside the company's office in Mountain View, California.](https://cdn.mos.cms.futurecdn.net/A4jJSXiRfahUctwACiyrFD-320-80.jpg)
Everything you need to know about Pure Storage
By John Loeppky published
In-depth A brief guide to Pure Storage, the data storage specialist known for its all-flash approach
![Flash storage USB on a computer keyboard](https://cdn.mos.cms.futurecdn.net/sxVKCDV9U2dx7exytM5AvJ-320-80.jpg)
The pros and cons of flash storage
By Sarah Thomson last updated
In-depth A brief look at the pros and cons of flash storage and what the future holds for it
![Rolls of magnetic tape storage pictured in a computer room at Lovanio University, Belgium, in the 1970's](https://cdn.mos.cms.futurecdn.net/dstUX32Cdjf6PiXddsyZvL-320-80.jpg)
Magnetic tape storage has found a new lease of life thanks to generative AI
By Steve Ranger published
News Magnetic tape storage is back in vogue thanks to the rise of generative AI and ransomware, according to new research
![The logo for Dell Technologies displayed at the Mobile World Congress (MWC), the telecom industry's biggest annual gathering, in Barcelona on March 2, 2023](https://cdn.mos.cms.futurecdn.net/Lo4369yCSuedZ85gHdCcTZ-320-80.jpg)
Unleashing the power of large language models like ChatGPT for business
By ITPro published
whitepaper Save time and money when organizing unstructured data
![Maximize your data insights with AI](https://cdn.mos.cms.futurecdn.net/wKEy4KeUWJrRMLAHryHep5-320-80.jpg)
Maximize your data insights with AI
By ITPro published
whitepaper Chart your path to success by unlocking the power of your data
![The future of outstanding power efficiency](https://cdn.mos.cms.futurecdn.net/MAynptjsZCkk38rxYYsJw7-320-80.jpg)
The future of outstanding power efficiency
By ITPro published
whitepaper An essential guide to help determine a clear path to power effiency, robust data security, and best in-class verastility
![Cyber-resilient data storage for everyone](https://cdn.mos.cms.futurecdn.net/Go4m7dPzW6TdhxosqYTEqC-320-80.jpg)
Cyber-resilient data storage for everyone
By ITPro published
Whitepaper Improve cyber resilience and optimize performance
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