
Christine Horton
Christine is a tech journalist with over 20 years experience writing about IT, half of which has been spent exclusively covering the IT sales channel. From 2006-2009 she worked as the editor of Channel Business, before moving on to ChannelPro where she was editor and, latterly, senior editor.
In her role at ChannelPro, she oversaw the day-to-day running of the site, including both writing and editing content, commissioning specialist writers, attending key industry and vendor events, and generally building her expertise in the field.
Since 2016, she has been a freelance writer, editor, and copywriter and continues to cover the channel in addition to broader IT themes, notably cloud and security. Her work for ChannelPro since moving into freelance work has included analysis of the changing trends of how vendors work with their channel partners, their role in increasing sustainability in the IT sector, and breaking news. She has also written more broadly for ITPro on the topic of the challenges faced by women in tech, as well as women working in the IT channel.
In addition to writing, copywriting and editing, Christine provides media training, with a particular focus on explaining what the channel is and why it’s important to businesses.
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Tintri reveals ‘laser-focused’ channel strategyNews 'VM-aware' storage vendor Tintri goes to market with just 20 UK partners; talks new channel programme
By Christine Horton Published
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MapR updates channel programmeNews MapR to put more business through channel partners
By Christine Horton Published
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NetApp takes a swing at Flash rivalsNews NetApp exec criticises EMC, Pure Storage at annual partner event
By Christine Horton Published
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NetApp: “We’ve got our mojo back”News NetApp optimistic after tough 12 months; bolstered by success in Flash market
By Christine Horton Published
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Brexit: SCC chief warns EU exit will damage economyNews Brexit talk already affecting customer confidence, says James Rigby
By Christine Horton Published
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NetSuite: Cutting channel pays off for partnersNews NetSuite EMEA MD says dramatically reducing channel has resulted in thriving business for partners
By Christine Horton Published
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NetSuite revamps partner segmentsNews NetSuite overhauls revenue-based tiers – partners to be also scored on certification and engagement
By Christine Horton Published
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Kaseya targets MSP growth with latest software releasesNews Kaseya shares latest product launches with MSPs, talks cloud and listening to customers
By Christine Horton Published
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Kaseya turnaround focuses on customer relationshipsNews New customer success group created to improve dealings with MSPs
By Christine Horton Published
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SimpliVity: Channel must jump on hyperconverged train nowNews Channel exec urges partners to get in early to get most traction with customers
By Christine Horton Published
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SimpliVity CEO plays it cool as hyperconvergence heats upNews SimpliVity CEO Doron Kempel talks rivals, IPOs and why everyone wants to cash in on hyperconvergence
By Christine Horton Published
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Extreme Networks unveils new distribution modelNews Networking vendor explains “rationalisation” of distributors in UK
By Christine Horton Published
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Tegile CEO rejects Nimble All-Flash threatNews Storage vendor claims it stands above its competition due to feature set
By Christine Horton Published
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Druva moves to MSP model with first signingsNews Vendor recruits MSP partners following programme launch
By Christine Horton Published
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Ingram Micro introduces new cloud servicesNews Ingram Micro new services to get channel selling cloud; offers update on Odin acquisition
By Christine Horton Published
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Wearable Technology: A Quick GuideIn-depth Everyone's talking about wearables, but where's the potential for profit?
By Christine Horton Published
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Nimble Storage offers channel partners All-Flash opportunityNews Nimble Storage throws hat into the ring with All-Flash line-up, says channel will no longer lose deals
By Christine Horton Published
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Autotask debuts file sync and share partner programmeNews Autotask launches partner programme with first channel sales-only product
By Christine Horton Published
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Sage: We’re committed to growing channel salesNews Sage talks need to simplify relationship with channel and move to cloud
By Christine Horton Published
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Aerohive teases partner programme changesNews Wireless vendor set to launch new channel programme; says it’s signing up “nervous” Aruba partners
By Christine Horton Published
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WatchGuard details channel investmentNews Security vendor talks investment in partner rebates, tools
By Christine Horton Published
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F5 Networks readies channel programme for MSPsNews F5 Networks Neill Burton talks “very different” crop of new channel partners
By Christine Horton Published
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Citrix to re-jig distributor fundingNews Citrix looks to create “consistent” distribution programme across all geographies
By Christine Horton Published
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Citrix unveils back to basics strategyNews Citrix to focus on core product lines to ignite channel sales
By Christine Horton Published
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