
Christine Horton
Christine is a tech journalist with over 20 years experience writing about IT, half of which has been spent exclusively covering the IT sales channel. From 2006-2009 she worked as the editor of Channel Business, before moving on to ChannelPro where she was editor and, latterly, senior editor.
In her role at ChannelPro, she oversaw the day-to-day running of the site, including both writing and editing content, commissioning specialist writers, attending key industry and vendor events, and generally building her expertise in the field.
Since 2016, she has been a freelance writer, editor, and copywriter and continues to cover the channel in addition to broader IT themes, notably cloud and security. Her work for ChannelPro since moving into freelance work has included analysis of the changing trends of how vendors work with their channel partners, their role in increasing sustainability in the IT sector, and breaking news. She has also written more broadly for ITPro on the topic of the challenges faced by women in tech, as well as women working in the IT channel.
In addition to writing, copywriting and editing, Christine provides media training, with a particular focus on explaining what the channel is and why it’s important to businesses.
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Why some conflict is essential for innovationNews Disagreement, when handled properly, can result in stronger decisions, better adoption, and fewer hidden problems – particularly as AI reshapes the workplace
By Christine Horton Published
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The AI operations gap is reshaping the Microsoft channelHow are AI advancements shaping the moves channel partners are making and need to make going forward?
By Christine Horton Published
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Hardware volatility continues to squeeze channel marginsMemory pricing, in particular, is causing tension and forcing the channel ecosystem to quickly adapt to fast-changing market dynamics
By Christine Horton Published
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2026: When AI gets realAnd the channel must keep up…
By Christine Horton Published
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2025: The IT channel’s year in reviewAI, acquisitions, and awkward partnerships were key themes in the year gone by
By Christine Horton Published
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CIOs wrestle with Europe's new digital sovereignty approachNews Digital sovereignty is front and center for CIOs as organizations target more robust controls
By Christine Horton Published
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GDPR: What is the channel’s role?In-depth What are the opportunities for the channel around GDPR, and how can they ensure their customers are compliant by May 2018?
By Christine Horton Last updated
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How MSPs can learn to stop worrying and love AIThis week’s ChannelCon EMEA 2025 conference provided much-needed context as well as inspiration for the ecosystem…
By Christine Horton Published
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Channel leaders: Complexity is an opportunityNews Complexity, customer expectations, and competitive pressure are converging rapidly. Partners must invest in AI and automation now for both strategic and survival reasons, argue channel leaders
By Christine Horton Published
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GTIA charts new course with bold funding model and renewed purposeNews Emerging from its split from CompTIA, the GTIA says it is redefining what a trade association can be, backed by a perpetual endowment that frees it to invest as it likes in the channel
By Christine Horton Published
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COA execs bolster Calyx boardNews Ex-COA Solutions management team drafted in to shape Calyx board
By Christine Horton Published
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Coronavirus creates new challenges for women in tech (and every other industry)In-depth The pandemic has exacerbated issues for women in an industry where representation is already a problem
By Christine Horton Published
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HP to cut complexity with new partner programmeNews HP to offer just two partner tracks and clearer compensation with HP Amplify partner programme
By Christine Horton Published
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Is private equity investment in tech a danger to the channel?In-depth Analyst Canalys warns that the increase in private investment puts the channel at risk
By Christine Horton Published
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Is the ‘new’ channel a threat to traditional partners?In-depth Will the ‘shadow channel’ kill off legacy channel players – or have rumours of their impending death been greatly exaggerated?
By Christine Horton Published
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Is sustainability the next big channel play?In-depth Once seen as little more than a rubber stamping exercise, more companies are now demanding their IT supplier ticks sustainability boxes
By Christine Horton Published
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The channel must start selling sustainability, says Schneider ElectricNews Channel businesses will miss out if they can’t fulfil customers’ environmental requirements
By Christine Horton Published
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Millennials in the channel: Is it time to rethink partner programmes?In-depth Millennials will make up over 50% of the workforce this year – vendors need to reassess incentive programmes for this new type of partner
By Christine Horton Published
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VMware lifts lids on partner programme revampNews VMware is moving away from transactions by rewarding partners for competencies and services
By Christine Horton Published
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Is the channel struggling with customer experience?In-depth With companies now competing based on customer experience (CX), how can the channel get it right?
By Christine Horton Published
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Zivver launches in UK with channel playNews Dutch email security firm looks to channel to build presence
By Christine Horton Published
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Is EIM the next big thing for the channel?In-depth Enterprise information management could be just the ticket for partners looking to branch out
By Christine Horton Published
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MSPs in cybercriminals’ crosshairsIn-depth Can MSPs be expected to protect their customers’ networks and sensitive data if they can’t defend themselves from attack?
By Christine Horton Published
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Why Commvault overhauled its channel programmeIn-depth Company’s VP of channel in EMEA says it’s “walking-the-walk” with new partner strategy
By Christine Horton Published
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