
Christine Horton
Christine is a tech journalist with over 20 years experience writing about IT, half of which has been spent exclusively covering the IT sales channel. From 2006-2009 she worked as the editor of Channel Business, before moving on to ChannelPro where she was editor and, latterly, senior editor.
In her role at ChannelPro, she oversaw the day-to-day running of the site, including both writing and editing content, commissioning specialist writers, attending key industry and vendor events, and generally building her expertise in the field.
Since 2016, she has been a freelance writer, editor, and copywriter and continues to cover the channel in addition to broader IT themes, notably cloud and security. Her work for ChannelPro since moving into freelance work has included analysis of the changing trends of how vendors work with their channel partners, their role in increasing sustainability in the IT sector, and breaking news. She has also written more broadly for ITPro on the topic of the challenges faced by women in tech, as well as women working in the IT channel.
In addition to writing, copywriting and editing, Christine provides media training, with a particular focus on explaining what the channel is and why it’s important to businesses.
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Q&A: Adam Tarbox, director of partners and pathways UK&I, NetAppNews Channel Pro speaks with NetApp’s UK channel chief about the vendor’s plans for 2018
By Christine Horton Published
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Automated security – the next big thing for the channelIn-depth Will AI and machine learning force businesses take a prescriptive approach to threats?
By Christine Horton Published
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Security: The rising star of MSP portfoliosIn-depth Mounting threats, new regulation and an increasing skills gap are fuelling growth for managed security
By Christine Horton Published
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HP credits channel partners for sales turnaroundNews “A year ago, nobody could have imagined what you’ve done,” HP execs tell partners
By Christine Horton Published
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All Flash: The opportunity for the channelIn-depth From IoT to AI and beyond, new tech trends are driving up demand for flash storage
By Christine Horton Published
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Distribution: Is there any place left for the traditional distie?In-depth With box shifting out of fashion and the arrival of cloud, are distributors struggling to deliver value to their customers?
By Christine Horton Published
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Q&A: Fred Voccola, CEO, KaseyaOpinion “We are one of the few software companies in this space that doesn’t screw the customer over”
By Christine Horton Published
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The importance of partner specialisationIn-depth In a crowded market, specialisation is key to standing out
By Christine Horton Published
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Hyperconvergence: What’s the opportunity?In-depth Is hyperconvergence more than a buzzword? How can the channel profit from the next big tech trend?
By Christine Horton Published
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The Internet of ThingsIn-depth Where does opportunity lie for the channel?
By Christine Horton Published
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What skills sets do channel partners need for the cloud era?In-depth We take a look at the must-have skills for 2017 and beyond
By Christine Horton Published
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Beyond network monitoringIn-depth What role can the channel play when it comes to protecting enterprise networks?
By Christine Horton Published
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What does SolarWinds MSP have to offer in backup and disaster recovery?In-depth We look at how MSPs can work with SolarWinds to provide effective business continuity services for their customers…
By Christine Horton Published
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Oracle will “lend weight” to NetSuite channelNews Proposed acquisition by Oracle will boost cloud ERP vendor’s presence in UK, says partner
By Christine Horton Published
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VMware transitions beyond vSphere businessNews VMware: We are so far beyond compute virtualisation
By Christine Horton Published
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HPE previews new partner specialisationsNews HPE also reveals Aruba integration into Partner Ready programme
By Christine Horton Published
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Canalys Channels Forum: Michael Dell talks channelNews Dell founder professes love for channel, can’t resist a swipe at HP
By Christine Horton Published
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Q&A: Mark Banfield, SVP and GM of Autotask InternationalNews Autotask’s head of international business talks customer success and the firm’s plans for the UK
By Christine Horton Published
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Autotask targets MSP market with endpoint backupNews Autotask pursues greater share of MSP wallet with new platform addition
By Christine Horton Published
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Grey market: why it’s not worth the risk for resellersIn-depth It’s not always easy to spot counterfeit print supplies, but resellers need to be vigilant
By Christine Horton Published
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Q&A: Alan Laing, EVP, partners & alliances, SageNews Sage’s channel chief talks moving partners to the cloud, and changing to be easier to work with
By Christine Horton Published
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Sage announces cloud-first strategyNews Sage pushes ‘cloud-first’ strategy, but says it won’t force customer migration
By Christine Horton Published
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Sage CEO blasts business leadersNews Stephen Kelly rails against “red tape, bureaucracy, stupid legislation, outdated taxes”
By Christine Horton Published
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Sage makes bold moves with tech investmentsNews Sage builds on 2015 investment with announcements around Salesforce and Microsoft partnerships
By Christine Horton Published
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