
Christine Horton
Christine is a tech journalist with over 20 years experience writing about IT, half of which has been spent exclusively covering the IT sales channel. From 2006-2009 she worked as the editor of Channel Business, before moving on to ChannelPro where she was editor and, latterly, senior editor.
In her role at ChannelPro, she oversaw the day-to-day running of the site, including both writing and editing content, commissioning specialist writers, attending key industry and vendor events, and generally building her expertise in the field.
Since 2016, she has been a freelance writer, editor, and copywriter and continues to cover the channel in addition to broader IT themes, notably cloud and security. Her work for ChannelPro since moving into freelance work has included analysis of the changing trends of how vendors work with their channel partners, their role in increasing sustainability in the IT sector, and breaking news. She has also written more broadly for ITPro on the topic of the challenges faced by women in tech, as well as women working in the IT channel.
In addition to writing, copywriting and editing, Christine provides media training, with a particular focus on explaining what the channel is and why it’s important to businesses.
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What skills sets do channel partners need for the cloud era?
In-depth We take a look at the must-have skills for 2017 and beyond
By Christine Horton Published
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Beyond network monitoring
In-depth What role can the channel play when it comes to protecting enterprise networks?
By Christine Horton Published
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What does SolarWinds MSP have to offer in backup and disaster recovery?
In-depth We look at how MSPs can work with SolarWinds to provide effective business continuity services for their customers…
By Christine Horton Published
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Oracle will “lend weight” to NetSuite channel
News Proposed acquisition by Oracle will boost cloud ERP vendor’s presence in UK, says partner
By Christine Horton Published
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VMware transitions beyond vSphere business
News VMware: We are so far beyond compute virtualisation
By Christine Horton Published
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HPE previews new partner specialisations
News HPE also reveals Aruba integration into Partner Ready programme
By Christine Horton Published
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Canalys Channels Forum: Michael Dell talks channel
News Dell founder professes love for channel, can’t resist a swipe at HP
By Christine Horton Published
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Q&A: Mark Banfield, SVP and GM of Autotask International
News Autotask’s head of international business talks customer success and the firm’s plans for the UK
By Christine Horton Published
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Autotask targets MSP market with endpoint backup
News Autotask pursues greater share of MSP wallet with new platform addition
By Christine Horton Published
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Grey market: why it’s not worth the risk for resellers
In-depth It’s not always easy to spot counterfeit print supplies, but resellers need to be vigilant
By Christine Horton Published
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Q&A: Alan Laing, EVP, partners & alliances, Sage
News Sage’s channel chief talks moving partners to the cloud, and changing to be easier to work with
By Christine Horton Published
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Sage announces cloud-first strategy
News Sage pushes ‘cloud-first’ strategy, but says it won’t force customer migration
By Christine Horton Published
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Sage CEO blasts business leaders
News Stephen Kelly rails against “red tape, bureaucracy, stupid legislation, outdated taxes”
By Christine Horton Published
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Sage makes bold moves with tech investments
News Sage builds on 2015 investment with announcements around Salesforce and Microsoft partnerships
By Christine Horton Published
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Infor scores biggest ever win with Travis Perkins cloud deal
News Infor to supply cloud-based enterprise software to 24,000 users at Travis Perkins
By Christine Horton Published
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Tintri reveals ‘laser-focused’ channel strategy
News 'VM-aware' storage vendor Tintri goes to market with just 20 UK partners; talks new channel programme
By Christine Horton Published
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MapR updates channel programme
News MapR to put more business through channel partners
By Christine Horton Published
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NetApp takes a swing at Flash rivals
News NetApp exec criticises EMC, Pure Storage at annual partner event
By Christine Horton Published
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NetApp: “We’ve got our mojo back”
News NetApp optimistic after tough 12 months; bolstered by success in Flash market
By Christine Horton Published
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Brexit: SCC chief warns EU exit will damage economy
News Brexit talk already affecting customer confidence, says James Rigby
By Christine Horton Published
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NetSuite: Cutting channel pays off for partners
News NetSuite EMEA MD says dramatically reducing channel has resulted in thriving business for partners
By Christine Horton Published
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NetSuite revamps partner segments
News NetSuite overhauls revenue-based tiers – partners to be also scored on certification and engagement
By Christine Horton Published
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Kaseya targets MSP growth with latest software releases
News Kaseya shares latest product launches with MSPs, talks cloud and listening to customers
By Christine Horton Published
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Kaseya turnaround focuses on customer relationships
News New customer success group created to improve dealings with MSPs
By Christine Horton Published
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