
Christine Horton
Christine is a tech journalist with over 20 years experience writing about IT, half of which has been spent exclusively covering the IT sales channel. From 2006-2009 she worked as the editor of Channel Business, before moving on to ChannelPro where she was editor and, latterly, senior editor.
In her role at ChannelPro, she oversaw the day-to-day running of the site, including both writing and editing content, commissioning specialist writers, attending key industry and vendor events, and generally building her expertise in the field.
Since 2016, she has been a freelance writer, editor, and copywriter and continues to cover the channel in addition to broader IT themes, notably cloud and security. Her work for ChannelPro since moving into freelance work has included analysis of the changing trends of how vendors work with their channel partners, their role in increasing sustainability in the IT sector, and breaking news. She has also written more broadly for ITPro on the topic of the challenges faced by women in tech, as well as women working in the IT channel.
In addition to writing, copywriting and editing, Christine provides media training, with a particular focus on explaining what the channel is and why it’s important to businesses.
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ConnectWise to ramp up European businessNews US firm looks to increase international business by 150%; responds to Kaseya customer claims
By Christine Horton Published
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Egnyte details EMEA channel strategyNews Egnyte’s new channel director talks building indirect sales across Europe
By Christine Horton Published
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HPE: Let us help with your separationNews HPE CEO Meg Whitman announced new services practice to help with acquisitions and splits
By Christine Horton Published
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Imerja acquired by Intercity TechnologyNews Intercity Technology announces acquisition of Bolton-based Imerja for undisclosed sum
By Christine Horton Published
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Matthews reveals Fujitsu channel plansNews Fujitsu sales exec targets ‘Championship’ level partners as part of new channel first strategy
By Christine Horton Published
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Fujitsu outlines go-to-market changesNews Fujitsu Forum 2015: vendor says restructure will help it gain foothold in global organisations
By Christine Horton Published
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Infor reveals cloud ambitionsNews Enterprise software vendor invests in bringing channel to the cloud
By Christine Horton Published
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Infor to grow channel by a thirdNews Infor launches partner recruitment drive; unveils cloud initiatives including new compensation model
By Christine Horton Published
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Sage debuts simplified partner programmeNews New programme supports on-premise, hybrid and cloud strategies
By Christine Horton Published
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Kyocera overhauls UK &I partner programmeNews Kyocera restructures partner levels to provide more channel focus, introduces new third tier
By Christine Horton Published
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Pure Storage focuses on channel trainingNews Pure Storage focuses on training up partners to take on legacy storage rivals
By Christine Horton Published
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EMC looks to reduce friction within FederationNews Canalys: EMC talks launch of Federation Ready channel programme
By Christine Horton Published
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EMC: BPP is fair to all partnersNews Canalys: EMC addresses issue of revenue thresholds; talks merging two programmes in 2016
By Christine Horton Published
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Spiceworks: A different kind of IT company?News SpiceWorld showcases a less-traditional way of selling software that’s attracting fans
By Christine Horton Published
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ShoreTel unveils simplified partner programmeNews ShoreTel to enable and reward partners equally for cloud, on-premise and hybrid sales
By Christine Horton Published
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SMART brings ClaaS to educationNews SMART Technologies launches technology as-a-service to UK schools
By Christine Horton Published
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HP previews programme changes following splitNews HP Inc.’s channel chief outlines changes to partner programme for 2016
By Christine Horton Published
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Palo Alto to overhaul global partner programmeNews Palo Alto Networks EMEA channel chief previews changes to programme and partnering
By Christine Horton Published
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Code42 courts IT security channelNews Code42 on lookout for security VARs after expanding SaaS offering
By Christine Horton Published
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CensorNet announces UK channel pushNews New investment funds channel expansion for UK security vendor
By Christine Horton Published
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Wick Hill appointed distributor for AvectoNews British security vendor Avecto adds Wick Hill to distribution line-up
By Christine Horton Published
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Box talks opportunities with IBMNews Box targets ECM market with IBM; courts global SIs as it eyes large enterprise
By Christine Horton Published
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Kaseya CEO: “We lost our way”News New Kaseya CEO admits to mistakes with MSPs, also singles out competitors’ ‘false claims’
By Christine Horton Published
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Arrow and Westcon pass Pulse Secure distie reviewNews Avnet dropped as Arrow and Westcon selected to work with Juniper spin-off
By Christine Horton Published
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