Latest about Google Cloud

Alibaba Cloud logo and branding displayed on a vendor booth at the Hong Kong FinTech Week in Hong Kong, China, on Thursday, Nov. 2, 2023

Alibaba Cloud is in a "race to the bottom" on pricing — and it will be its undoing

By George Fitzmaurice published

Analysis Alibaba Cloud price cuts could unlock nominal gains for the provider, but this tactic will merely prompt a battle of attrition with US giants

Analysis
The keynote stage at Google Cloud Next 2024, with the Google Cloud Next logo shown on a huge white screen flanked by orange LEDs. The venue is the Michelob Ultra Arena, at Mandalay Bay in Las Vegas.

Google Cloud Next 2024: All the news and announcements live

By Rory Bathgate last updated

Live Blog Follow all the latest updates and announcements as they happen live at Google Cloud Next 2024

Live Blog
Thomas Kurian, CEO at Google Cloud, stood on the keynote stage at Google Cloud Next 2024 against the backdrop of a list of Vertex AI Agents.

Google Cloud targets ‘AI anywhere’ with Vertex AI Agents

By Rory Bathgate published

News AI choice across Google Cloud’s ecosystem has massively expanded, as the firm casts a wide net and emphasizes open models

News
The Google Cloud logo on a banner at Google Cloud Next 2024, hosted at Mandalay Bay, Las Vegas.

Google Cloud doubles down on AI Hypercomputer amid sweeping compute upgrades

By Rory Bathgate published

News Chips to tackle next-generation AI and an open approach are part of Google Cloud’s comprehensive AI offer

News
A man guards the entrance of the Google Cloud booth of the World Economic Forum (WEF) 2018 annual meeting on January 21, 2018 in Davos, eastern Switzerland.

Three reasons why you need to pay attention to Google Cloud Next 2024

By Rory Bathgate published

Analysis Google Cloud Next could be a watershed moment for the hyperscaler and its AI ambitions, but success here rests on its ability to effectively communicate plans to customers

Analysis
The Microsoft logo is on display at the Mobile World Congress in Barcelona, Spain, on February 26, 2024

Microsoft scraps egress fees for Azure — was its hand forced by Google and AWS?

By Solomon Klappholz published

News Microsoft is the last of the ‘big three’ hyperscalers to waive egress fees for migrations to another cloud provider, but experts have expressed doubt about how important the move will be

News
AWS logo pictured during the 2022 Web Summit in Lisbon, Portugal, on November 4, 2022

AWS and Google lead by example with data transfer policies, but how will Microsoft respond?

By Solomon Klappholz last updated

Analysis AWS’ decision to waive egress fees is a positive step towards realizing a multi-cloud future, but how will Microsoft respond?

Analysis
Google Cloud logo pictured at Google Cloud's booth during the day 3 of the Mobile World Congress 2023 at Fira Barcelona on March 1, 2023 in Barcelona, Spain.

A senior Google Cloud exec just accused Microsoft of targeting a cloud industry monopoly

By Ross Kelly published

News Google Cloud VP Amit Zavery has warned Microsoft’s bullish cloud and generative AI focus could harm competition

News
Akamai CEO Tom Leighton on FullSTK stage during day two of Collision 2023 at Enercare Centre in Toronto, Canada

Akamai has high hopes for its new Gecko Edge cloud service, but can it target competition with hyperscalers?

By George Fitzmaurice published

Analysis Akamai is “catching up” with the likes of Microsoft and AWS but its new cloud-focused offering might not give it a huge competitive advantage

Analysis
Broadcom sign pictured in San Jose, California

Broadcom shakes up VMware licensing structure in collaboration with Google Cloud

By George Fitzmaurice published

News License portability will soon be supported between VMware and Google Cloud

News
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