Google Video benefits from YouTube search integration

Google has finally given users a taste of what they can expect from its $1.65 billion acquisition of YouTube.

The search giant has vowed to keep the separate brand identities of both its latest purchase and Google Video but it has now released details about areas of integration, namely video indexing.

From now on, users searching for clips in the Google Video index will also be able to see results from YouTube content. Initially, when someone clicks on a YouTube thumbnail, they'll be taken directly to the host site but the plan is to evolve the service into a global repository where users can search for online video content regardless of where it is hosted.

"Google's strength - and its history - is grounded in search and in innovating technologies to make more information more available and accessible," said vice president of product management Salar Kamangar in Google's official blog. "YouTube, meanwhile, excels at being a leading content destination with a dynamic community of users who create, watch and share videos worldwide."

Hinting that this latest announcement is merely a taste of things to come, Kamangar added: "Today represents just the first step in our plan to bring you a comprehensive video search and content platform.

Maggie Holland

Maggie has been a journalist since 1999, starting her career as an editorial assistant on then-weekly magazine Computing, before working her way up to senior reporter level. In 2006, just weeks before ITPro was launched, Maggie joined Dennis Publishing as a reporter. Having worked her way up to editor of ITPro, she was appointed group editor of CloudPro and ITPro in April 2012. She became the editorial director and took responsibility for ChannelPro, in 2016.

Her areas of particular interest, aside from cloud, include management and C-level issues, the business value of technology, green and environmental issues and careers to name but a few.