InterACT 2007: R&D boffins to transfer knowledge to customers

Analytics specialist Fair Isaac plans to unleash some of its brightest brains to work alongside businesses, rather than, as happened historically, being focused on pushing products.

Innovation has become a bit of a dirty word in the industry and the company plans to change the status quo by moving away from product centricity to focus on business benefits and then align the required outcomes with enabling technology, Fair Isaac's chief executive Dr. Mark Greene told delegates at InterACT in Libson, Portugal this morning.

"Innovation has become a little bit cheapened in this industry as everyone is talking about it. But this organisation gets it in a way no-one else does," he told the audience of decision makers at the event dubbed the smarter decisions conference.

"We have some of our best and brightest people working on enterprise decision management (EDM), but how do we take that level of innovation and put it in the marketplace to help you? We have some phenomenal ideas in the lab and want to get them to you as quickly as possible."

Fair Isaac already has a rich heritage in consultancy, but this new vision will bring people working in research and development (R&D) and new products closer to those who actually use them, according to Greene.

It will be based on a foundation of integrated client networks (ICNs) that put customers' business challenges at the heart of each solution.

"We're going to take some of our brightest people out of the labs. Give us your hardest problem and we will give you our smartest people for six months working side by side."

Greene, who has been chief executive for just a few weeks and used to work at IBM, hinted that the company may reveal some new or enhanced products this week as part of the conference.

He concluded his keynote by saying: "I can't think of a more exciting space in time than the analytics business right now. We are not standing still as it is an innovative culture that drives products into the market place.

Maggie Holland

Maggie has been a journalist since 1999, starting her career as an editorial assistant on then-weekly magazine Computing, before working her way up to senior reporter level. In 2006, just weeks before ITPro was launched, Maggie joined Dennis Publishing as a reporter. Having worked her way up to editor of ITPro, she was appointed group editor of CloudPro and ITPro in April 2012. She became the editorial director and took responsibility for ChannelPro, in 2016.

Her areas of particular interest, aside from cloud, include management and C-level issues, the business value of technology, green and environmental issues and careers to name but a few.