European boom predicted for wireless email

Wireless email is in a transition phase in Europe, moving away from a luxury to a necessity for users, which will help revenue swell from €1.86 billion (1.3 billion) this year to a predicted €6.65 billion (4.7 billion) in 2012.

So says analyst Frost & Sullivan, which reckons that wireless email is one of the biggest segments of the mobile enterprise application today, with a growing installed base comprised of new deployments and expansion of existing implementations.

As a result, users are increasingly creating mobility strategies with wireless email at their core, it claims.

"The business case justifying the benefits of mobile connectivity is well understood and appreciated," said Shomik Banerjee, an analyst at Frost & Sullivan. "Mobile connectivity not only improves flexibility, but also allows faster decision making and increases efficiency by utilising the otherwise wasted time e.g. by traveling. Overall, it improves the effectiveness of the user to the business."

While many European mobile players have complemented their own push email services with third-party solutions including products from the likes of BlackBerry and Microsoft, limited interoperability is potentially hindering future market development, according to Frost & Sullivan.

Maggie Holland

Maggie has been a journalist since 1999, starting her career as an editorial assistant on then-weekly magazine Computing, before working her way up to senior reporter level. In 2006, just weeks before ITPro was launched, Maggie joined Dennis Publishing as a reporter. Having worked her way up to editor of ITPro, she was appointed group editor of CloudPro and ITPro in April 2012. She became the editorial director and took responsibility for ChannelPro, in 2016.

Her areas of particular interest, aside from cloud, include management and C-level issues, the business value of technology, green and environmental issues and careers to name but a few.