Carbon researcher never mentioned Google
The scientist whose research was picked up an example of Google's threat to the environment slams the journalists involved for some of the claims made in their story.
Claims that two searches on Google create as much carbon dioxide as boiling a kettle have been rubbished by the scientist whose report is being quoted as the evidence.
Harvard University physicist Alex Wissner-Gross told TechNewsWorld that he never mentioned Google in the study, and that the Times was misleading readers.
He said: "Our work has nothing to do with Google. Our focus was exclusively on the web overall, and we found that it takes on average about 20 milligrams of CO2 per second to visit a website."
Wissner-Gross said that the example used about tea kettles was made by Times journalists, as that claim was not in his report.
The article also claimed that one of the journalists involved in the Times story had interviewed a Google engineer, but didn't use anything of what he said.
However, the scientist did say that Google searches had a definite environmental impact, and that the company operated huge data centres which consumed a great deal of power.
He said: "I don't think that anybody would disagree with those statements. Everything online has a definite environmental impact. I think everybody can agree on that, including Google."
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
Google has already responded to the researcher's findings in a blog post, and said it was making efforts to tackle the problem by building more energy efficient data centres.
Dr Steve Hodgkinson, research director at analyst firm Ovum, said that more efficient data centres were needed to run the internet, especially as more and more people continue to log on and traffic growth continues at 50 per cent a year.
"This growth scenario is starting to attract attention in terms of the energy inputs and outputs of the massive data centres that power the Internet," Hodgkinson said in a statement. "The simple, and apparently benign, act of initiating an online search, updating a blog or chatting on a social network inevitably causes servers to heat up a little bit more in a data centre somewhere and a power station to spew out more CO2 to generate the electricity."
"However, stifling demand for the Internet should not be seen as a solution to Internet data centre energy consumption until we have made more progress on at least three areas of supply-side energy efficiency," he added.
-
Pure Storage’s expanded partner ecosystem helps fuel Q3 growthNews The data storage vendor has announced a 16% year-over-year revenue hike in its latest earnings report, driven by continued channel and product investment
-
Partners have been ‘critical from day one’ at AWS, and the company’s agentic AI drive means they’re more important than everNews The hyperscaler is leaning on its extensive ties with channel partners and systems integrators to drive AI adoption
-
Microsoft helps protect Amazon rainforest with AI projectNews Microsoft AI for Good project funds rainforest protection project
-
Microsoft’s “moonshot” climate initiative nets 6% carbon reductionNews Executive pay will be partially based on environmental performance in 2021
-
Apple pledges to be 100% carbon neutral by 2030News “Businesses have a profound opportunity to help build a more sustainable future,” said Apple CEO, Tim Cook
-
Apple makes $850m solar energy commitment in CaliforniaNews Apple will use solar energy to power retail stores, datacentres and office spaces
-
Apple calls on companies to copy its stance on green issuesNews Apple has taken out full page ads, urging firms to follow its lead on becoming environmentally friendly
-
Apple's green U-turn welcomed by EPEATNews Consumer electronics giant admits removing products from environmental registry was a "mistake".
-
Google tops Greenpeace Cool IT listNews Greenpeace may be pleased with Google's progress, but the rest of the industry isn't doing enough, according to the pressure group.
-
Cambridge receives six-figure Google research grantNews The search giant today announced funding of $5.7 million for a variety of research projects, with Cambridge the only non-US university to benefit.