IBM wants companies to predict the future
Business analytics will be the next big IT industry mega trend, predicts IBM.

IBM has thrown its full weight behind business analytics, placing its bet that it will be the next big enterprise software trend by unveiling new products.
The company's Information on Demand (IOD) conference in Las Vegas saw it continue its big push into business intelligence and analytics software.
IBM has spent $12 billion creating a new analytics portfolio, including $1.2 billion acquiring analytics company SPSS.
IBM sees business analytics as an extension of business intelligence (BI). Rather than just BI's reporting and slicing and dicing analysis, IBM's business analytics software should allow companies to look into the future by predicting future outcomes using existing data trends.
The company also announced an aggressive expansion of its multi-billion dollar investment in business analytics.
This involved new analytics software for sales, talent management and procurement, as well as content analysis software to analyse emails and blogs, and stream computing technology to make sense of data warehouse information in real time.
In an interview with IT PRO, IBM information management chief technology officer Anant Jhingran said although BI had been very useful, taking it further with business analytics allowed companies to make predictions at the point of contact and transaction.
Get the ITPro daily newsletter
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
"We want to predict customer behaviour. If we can do that, we can apply all the analysis in the context of the transactions," he said. "We know that the number of transactions is very, very large, and if we can get just one per cent lift in respect to that, it can make a big difference."
"That is a shift that we want to achieve through prediction," Jhingran added. "That's why we acquired SPSS, whose main capability was to predict in context. Of course you can analyse historic things, but prediction is the thing we're really focusing on."
-
LaunchDarkly to "double down" on observability with Highlight acquisition
News Highlight's observability tools will be integrated into LaunchDarkly's Guarded Releases software deployment service
By Daniel Todd
-
Samsung Galaxy Tab S10 FE review
Reviews The Tab S10 FE retains the feel and core capabilities of Samsung's high-end S10 tablets, but compromises on the display and the performance
By Stuart Andrews
-
IBM puts on a brave face as US government cuts hit 15 contracts
News Despite the cuts, IBM remains upbeat after promising quarterly results
By Nicole Kobie
-
IBM completes HashiCorp acquisition after regulatory approval
News IBM has completed its $6.4 billion acquisition of cloud automation and security firm HashiCorp,
By Emma Woollacott
-
IBM eyes Oracle expertise gains with latest acquisition
News The deal aims to help IBM address the complexities of public sector cloud transformation
By Emma Woollacott
-
UK regulator to investigate IBM takeover of HashiCorp
News The CMA is concerned that the merger could affect competition in the cloud services market
By Emma Woollacott
-
Channel Focus: All you need to know about IBM's partner program
How Big Blue seeks to go deep, tackling enterprise complexity: A brief guide to the role of partners in IBM's plan to accelerate software and consulting sales.
By Fleur Doidge
-
Put AI to work for talent management
Whitepaper Change the way we define jobs and the skills required to support business and employee needs
By ITPro
-
The power of AI & automation: Productivity and agility
whitepaper To perform at its peak, automation requires incessant data from across the organization and partner ecosystem.
By ITPro
-
Let’s rethink the recruiting process
whitepaper If you designed your recruiting process for a new company, what would you automate to attract and hire the best talent?
By ITPro