HP stakes claim on networking market with branch office solution


HP is continuing its path into networking with the launch of a new product for multi-site businesses.

The aim of the HP Branch Office Networking Solution, launched today at an event in Barcelona, is to ensure locations away from the main corporate headquarters benefit from a strong application access and infrastructure.

Marius Haas, senior vice president and general manager of HP Networking, said the company had managed the task with this combined hardware and software solution. He claimed it cut the need for cables by 87 per cent, took up 33 per cent less rack space and consumed 50 per cent less power than its competitors.

"Around 75 per cent of the population resides out of what we call the traditional corporate headquarters [but] 20 years ago it was quite different," he said.

"We see a distribution of a global workforce that needs to be connected... and what we have done is brought this together for our customer."

The product comes with built in software from its partners, including Microsoft's Lync, Citrix's Netscaler VPX and NetScout's nGenius.

You may think of printers, laptops and servers when you hear HP's name, but the company's lead networking executive wanted the gathered press to see more with the company's latest announcement.

"Yes, HP is in networking and we have large global institutions implementing [our] solutions to [prove it]," he added.

The HP Branch Office Networking Solution is available immediately.

Jennifer Scott

Jennifer Scott is a former freelance journalist and currently political reporter for Sky News. She has a varied writing history, having started her career at Dennis Publishing, working in various roles across its business technology titles, including ITPro. Jennifer has specialised in a number of areas over the years and has produced a wealth of content for ITPro, focusing largely on data storage, networking, cloud computing, and telecommunications.

Most recently Jennifer has turned her skills to the political sphere and broadcast journalism, where she has worked for the BBC as a political reporter, before moving to Sky News.