IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

Android tablets to challenge iPad dominance

Android-based tablets are set to eat into the iPad's market share, an analyst firm says.

Android

With so many Android tablets coming to market, iPad will have its market share eaten into, an analyst firm has predicted.

In 2011, the Google OS will have a market share of 15.2 per cent and this will grow to 28.4 per cent in 2015, IMS Research claimed.

By mid-2011, more than 15 suppliers will be selling Android-based tablets, which will inevitably help the OS gain market share, but the way in which the devices will be sold will also make an impact, the firm said.

"The availability of Samsung's Galaxy Tab tablet via mobile carriers will quickly boost Google Android's presence in the tablet market," explained Anna Hunt, principal analyst at IMS Research.

Other operating systems will begin to make an impact by next year as well, according to IMS Research, as 7.8 per cent of tablets shipping in the world will run something other than an Apple OS, Android or Windows.

In particular, RIM and HP proprietary operating systems look set to make a splash.

"RIM and HP are making a bold play by employing a proprietary OS for their upcoming tablet products," Hunt said.

"This will definitely further differentiate their models from the plethora of Android tablets, but will they have a sufficiently compelling content offering and user experience to entice consumers?"

Earlier this month, Gartner figures showed more Android-based smartphones had been shipped in the third quarter than iOS, although Apple sold plenty of iPhones and had a "stellar" period.

Featured Resources

2023 Strategic roadmap for data security platform convergence

Capitalise on your data and share it securely using consolidated platforms

Free Download

The 3D trends report

Presenting one of the most exciting frontiers in visual culture

Free Download

The Total Economic Impact™ of IBM Cloud Pak® for Watson AIOps with Instana

Cost savings and business benefits

Free Download

Leverage automated APM to accelerate CI/CD and boost application performance

Constant change to meet fast-evolving application functionality

Free Download

Recommended

Google to cut global workforce by 12,000 roles
Careers & training

Google to cut global workforce by 12,000 roles

20 Jan 2023
Google Ads malvertising campaign prompts questions around Search security
malware

Google Ads malvertising campaign prompts questions around Search security

18 Jan 2023
Microsoft pins hopes on ChatGPT to supercharge Bing search engine
artificial intelligence (AI)

Microsoft pins hopes on ChatGPT to supercharge Bing search engine

4 Jan 2023
Gmail vs Outlook: Which one is better for business?
email providers

Gmail vs Outlook: Which one is better for business?

23 Dec 2022

Most Popular

What's powering Britain’s fibre broadband boom?
Network & Internet

What's powering Britain’s fibre broadband boom?

3 Feb 2023
Dutch hacker steals data from virtually entire population of Austria
data breaches

Dutch hacker steals data from virtually entire population of Austria

26 Jan 2023
Yandex data breach reveals source code littered with racist language
data breaches

Yandex data breach reveals source code littered with racist language

30 Jan 2023