How to grow your company through Business Intelligence


Virtually every company will benefit from some Business Intelligence through clever use of information technology (IT). It might only be to keep a list of previous clients so you can get back in touch with them to drum up repeat business, or it might be a small database of stock you hold so you don't have to scan shelves when a potential customer phones to ask if you've got such and such a widget.

The trick is to make the IT systems you have work to your best advantage all the time and grow when you need them to, without causing too much pain either in adjusting your working practices or in the bank balance.

When you're a one or two man band, IT is easy - with a cheap PC or two, and a simple, off-the-shelf application, you can manage perfectly well. But, if you don't have a well thought-out IT policy it's easy to drift along thinking things are okay without realising your system isn't helping as much as it could, or even that it's actively holding you back.

Here's how things often go with growing businesses. As you grow you accumulate more staff, whose IT needs are met with new, cheap computers bought off the shelf at a retail store. They come with different versions of Windows and Office to the ones you've already got which are now a couple of years old. The PCs don't talk to each other and, if you're unlucky, neither do the people.

You buy a small server to try to network the PCs but the applications you use stay on the individual PCs, each with their own data. By now you've outgrown the one room you started in so the whiteboard you've used til now to keep everyone up-to-date with important information isn't being read by some and isn't being updated by others.

You try to get everyone to store their data on the server but security is a problem. Either people can't get at the data and documents or people have access to sensitive documents which ought to remain private.

People create their own spreadsheets to hold extra data that doesn't fit into the off-the-shelf application you use to manage your business. This means they have to type some data twice - once into the main application and again into the spreadsheet. Human nature means that some of the double entered data contains mistakes. (All data has some mistakes but entering it twice doubles the chance of getting it wrong.)

Worse, the spreadsheets get emailed between people and no-one quite knows which one contains the most up-to-date information.

Knowing there are problems with some data makes some staff over-cautious and they spend too much time checking the data and not enough time doing their own job. Other staff, unaware of the problem, have mistaken faith in the data they get from the computers and promise customers things at the wrong price or that they can't deliver.

Wrong decisions are made or perhaps no decision is made because people are unsure of the data or some vital data isn't available when it's needed. Either way your IT systems have become a hindrance rather than a help.

Does any of that sound familiar?

Click the link below to read the full white paper, written by PC Pro contributing editor Simon Jones.