Apple iPad accounts for 93 per cent of tablet sales


The tablet wars may have begun but Apple's iPad is still the dominating force, according to research.

The figures from ABI Research claimed 4.5 million tablets were shipped in the third quarter of 2010, showing growing popularity for the form factor. Interestingly, some 93 per cent of those sales were iPads.

Yet Jeff Orr, senior practice director at ABI Research, claimed this dominance was unlikely to continue.

"Over time, Apple's first-to-market iPad advantage will inevitably erode to some extent," he said.

"ABI Research has been tracking media tablets since December 2009 [but] future quarterly editions of this Market Data product will include market share tracking of all the major media tablet vendors."

Many of Apple's rivals in the mobile space have launched their own tablets in the past few months in an attempt to take on the iPad's market share.

Invites have been sent out for an Apple launch event on 2 March, when the second iteration of the tablet is expected to be announced and Steve Jobs' company must be hoping to trounce the competition yet again.

But the company must be wary the tablet admiration doesn't go the same way as its smartphone device.

Research from uSwitch, published this week, showed the iPhone had fallen from the third most popular handset in the UK to sixth place since January, with HTC Android devices taking the top three spots.

Jennifer Scott

Jennifer Scott is a former freelance journalist and currently political reporter for Sky News. She has a varied writing history, having started her career at Dennis Publishing, working in various roles across its business technology titles, including ITPro. Jennifer has specialised in a number of areas over the years and has produced a wealth of content for ITPro, focusing largely on data storage, networking, cloud computing, and telecommunications.

Most recently Jennifer has turned her skills to the political sphere and broadcast journalism, where she has worked for the BBC as a political reporter, before moving to Sky News.