IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

Green credentials sway cloud provider choice

Sustainability a key factor in cloud provider selection, claims Rackspace survey.

Cloud choice

Companies are increasingly using environmental credentials to choose between cloud providers, according to a study by hosting firm Rackspace.

The company quizzed 232 respondents from the UK, US, Australia, New Zealand, and Brazil, and discovered that customers are focusing on sustainability during the selection process for cloud service providers.

Seventy-four per cent of respondents said sustainability would give a service provider an edge over another, even if the two choices are equal in other areas.

We see sustainability changing from a nice to have' to a need to have' for many end users.

The study found disparities between the attitudes of international companies and US ones to green issues.

For instance, when faced with the choice between two unequal providers, international companies would opt for the sustainable option 60 per cent more often than US firms.

When it comes to influencing purchasing decisions, 72 per cent of the US respondents said they believe sustainability is important when selecting a service provider and influencing a purchasing decision.

In the rest of the world, 91 per cent build sustainability into their purchasing decisions on either a periodic or standard basis.

"Looking at this year's results, we are seeing a clear correlation between service provider selection [and] sustainability factors," said Melissa Gray, Rackspace director of sustainability.

"We see sustainability expanding from a nice to have' to a need to have,' as companies understand that selecting solid partners as part of their supply chain translates into lower risk, more efficiency and more reward."

Featured Resources

Big data for finance

How to leverage big data analytics and AI in the finance sector

Free Download

Ten critical factors for cloud analytics success

Cloud-native, intelligent, and automated data management strategies to accelerate time to value and ROI

Free Download

Remove barriers and reconnect with your customers

The $260 billion dollar friction problem businesses don't know they have

Free Download

The future of work is already here. Now’s the time to secure it.

Robust security to protect and enable your business

Free Download

Recommended

Gartner predicts energy crisis will hit data centre budgets by 40% or more
data centres

Gartner predicts energy crisis will hit data centre budgets by 40% or more

16 Sep 2022
Podcast transcript: How the energy crisis will impact data centres
data centres

Podcast transcript: How the energy crisis will impact data centres

16 Sep 2022
The IT Pro Podcast: How the energy crisis will impact data centres
data centres

The IT Pro Podcast: How the energy crisis will impact data centres

16 Sep 2022
How do you build a green data centre?
Sponsored

How do you build a green data centre?

4 Aug 2022

Most Popular

How to secure your hybrid workforce
Advertisement Feature

How to secure your hybrid workforce

23 Sep 2022
What your hybrid workforce needs from their laptops
Advertisement Feature

What your hybrid workforce needs from their laptops

21 Sep 2022
Why collaboration is key to digital transformation
Sponsored

Why collaboration is key to digital transformation

13 Sep 2022