Google Nexus 7 vs Amazon Kindle Fire HD head-to-head review
UPDATED: With identical 7in displays and £159 starting prices, we put these Android-based devices to the test.
This article was originally published on 3/12/12 and has since been updated.
Although the iPad has been the dominant tablet since its launch in 2009, the appearance of high-end 7in devices provide users with a genuine alternative, especially for users looking for a pocket friendly companion tablet.
The Amazon Kindle Fire HD and the Asus manufactured Google Nexus 7 are the two most popular 7in devices on the market. Both tablets have a starting price of 159, and run variants of Android. They are also considerably cheaper than the 7.9in iPad mini, which starts at 269, and boast better specifications.
We've put display, battery life, software, performance, ecosystem, productivity, internet, connectivity to the test to see which whether Amazon or Google provide better value for money.
Display and Dimensions
On paper the devices have identical specifications in terms size and resolution. General responsiveness of the devices is good. We found that the Fire HD occasionally requires more than one prod.
In our tests the Kindle Fire HD clocked a higher brightness. However, when placed side-by-side you'd probably think this was the other way round - thanks to the backlit nature of the Nexus 7.
The universal opinion in the office was that the Nexus 7 device delivered a brighter picture with more accurate colour replication. The Fire HD exhibited a yellow tint which was prominent when carrying out activities which make use of a white background such as web browsing or e-book reading.
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
We found the screen on the Nexus 7 to be brighter (right), despite the measurements telling us otherwise
When it comes to dimensions the Kindle Fire HD is visibly larger. Amazon's tablet has a chunkier frame it's 2cm wider than the Nexus 7 and this makes it a tad harder to grip in one hand when you're using it in portrait mode. The extra girth also means that you won't be able to squeeze the Kindle into some jacket pockets, like you can with the Nexus.
The Nexus 7 is visibly narrower and will squeeze into trouser and jacket pockets more readily
The Kindle Fire HD is also heavier of the two devices. Amazon's tablet weighs in at 395g, making it 55g heavier than the Nexus 7 (340g).
Winner Nexus 7
The Google tablet is lighter and narrower so it's the more portable of the two devices. Despite having identical screen sizes and resolutions on paper, the display on the Nexus 7 is also superior.
Battery Life
Both manufacturers tout similar battery life for the devices. Google claims the Nexus 7 will last up to 10 hours whereas Amazon suggests its device can push up to the 11 hour mark.
During moderate usage, we found both devices easily lasted the day. In our intensive battery test we turned the screen on both devices to full brightness and played looped a video until the tablets gave out.
Winner - Nexus 7
The numbers don't lie in this case so it's the Nexus which triumphs in this category.
-
What does modern security success look like for financial services?Sponsored As financial institutions grapple with evolving cyber threats, intensifying regulations, and the limitations of ageing IT infrastructure, the need for a resilient and forward-thinking security strategy has never been greater
-
Yes, legal AI. But what can you actually do with it? Let’s take a look…Sponsored Legal AI is a knowledge multiplier that can accelerate research, sharpen insights, and organize information, provided legal teams have confidence in its transparent and auditable application
-
AWS expands language support for Amazon Q DeveloperNews AWS has expanded support for languages in Amazon Q Developer, making it easier for developers to code in their first language.
-
Redis insists license changes were the “only way to compete with Amazon and Google” — now it could face a user exodusNews Redis sparked controversy when it announced licensing changes in March this year – but the company believes the move was warranted
-
Everything you need to know about Amazon Q, including features, pricing, and business tiersExplainer Amazon Q can help developers write code faster and help workers with no coding experience build their own generative AI apps
-
Amazon to become Microsoft 365 customer in landmark $1 billion dealNews The Microsoft 365 deal marks a major pivot for Amazon, which has traditionally avoided using rival cloud products
-
Tech giants lobby US to fund chip productionNews Industry heavyweights ask Congress for $50 billion in chip manufacturing subsidies
-
Microsoft has an edge on AWS, according to IT executivesNews Goldman Sachs survey suggests IT executives see Microsoft winning the cloud wars over the next three years
-
Tablet market falls 15% as low-cost devices lead salesNews Weakened market caused by 'low-cost detachables" sees third-quarter tablet sales fall by 15%
-
Tablet sales decline, but detachables rise in popularityNews Devices such as the iPad Pro and Microsoft Surface are quickly replacing PCs, IDC says