Yahoo CEO blasts Bing search partnership
Web giant claims Microsoft partnership hasn't delivered predicted market share gains.

Yahoo CEO Marissa Mayer claims the firm's search deal with Microsoft has not delivered the market share gains it expected.
Speaking at the Goldman Sachs Technology and Internet Conference in San Francisco, Mayer claimed the 10-year partnership has backfired, with Bing taking market share away from Yahoo.
"One of the points of the alliance is that we collectively want to grow share rather than just trading share with each other," Mayer told delegates.
We collectively want to grow share rather than just trading share with each other.
"We need to see monetisation working better because we know that it can and we've seen other competitors in the space illustrate how well it can work," Mayer said of the partnership.
Mayer also claimed Yahoo's biggest challenge is getting more page impressions. The internet giant is set to streamline its mobile apps from 60 to around 12 as it fights to get consumers to spend more time on Yahoo's websites to boost ad revenue.
Yahoo and Microsoft partnered up in 2010 as they thought they would be better positioned to challenge Google's dominance in the search market.
Get the ITPro daily newsletter
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
However, two years on, and the deal is yet to make a significant dent in Googles market share.
Google is still the most used search engine in countries such as the UK and US with 89 per cent and 66 per cent market share, respectively.
Despite Microsoft and Yahoo joining forces, the firms still lag behind with a collective share of 28 per cent in the US and 30 per cent in the UK.
-
M&S suspends online sales as 'cyber incident' continues
News Marks & Spencer (M&S) has informed customers that all online and app sales have been suspended as the high street retailer battles a ‘cyber incident’.
By Ross Kelly
-
Manners cost nothing, unless you’re using ChatGPT
Opinion Polite users are costing OpenAI millions of dollars each year – but Ps and Qs are a small dent in what ChatGPT could cost the planet
By Ross Kelly
-
Bing’s problem isn’t its lack of appeal… it’s Google’s aggressive market tactics
Opinion The search engine claims it’s been hamstrung by Google’s dominance in the search space. Does it have a point?
By Ross Kelly
-
CyberCX appoints Phil Mason as new UK CEO
News Industry veteran will lead CyberCX’s growth efforts in the UK
By Daniel Todd
-
WANdisco's CEO and CFO resign amid ongoing fraud investigations
News The data firm is left with a heavily depleted leadership team with only one executive director remaining
By Rory Bathgate
-
Stop worshipping CEOs – tech is a team sport
Opinion Tech leaders are showing themselves for who they are, and it shouldn’t come as a surprise
By Nicole Kobie
-
Checkmarx appoints Sandeep Johri as its new CEO
News Experienced Silicon Valley executive will lead the applications security provider into its next phase of growth
By Daniel Todd
-
Trustmarque hires NTT Data’s UK lead as its new CEO
News Simon Williams will lead the IT solutions and services provider into its next phase of growth
By Daniel Todd
-
Cognizant appoints former Infosys president Ravi Kumar as CEO
News The executive brings more than 20 years of experience in the consulting, process, and technology transformation space
By Daniel Todd
-
What tech investors can learn from three under-fire CEOs
Analysis With clear lessons to learn from the high-profile cases of Autonomy, Theranos, and Wirecard, investors should tread carefully in future
By Rois Ni Thuama