Activation playbook: Deliver data that powers impactful, game-changing campaigns
Bringing together data and technology to drive better business outcomes
Learn answers to your burning questions about your data-driven campaigns, whether it concerns your audience, context, measurement, and data. Gain insights into advertising for various industries, including:
- Automotive
- CPG and Finance
- Retail
- Tech/Telco
- Seasonal and lifestyles
Read this guide to learn how to bring technology and data together to deliver better outcomes with your campaigns.
Provided by
-
UK government to prioritize data center grid access, cut down on speculative applicationsNews The new approvals system aims to put a halt to speculative connection applications
-
Thousands of Asus routers are being used to fuel a massive cyber crime spreeNews Black Lotus Labs has spotted a massive botnet of Asus routers built by malware that uses a common peer networking tool
-
MoD and Oracle forge closer ties as IT modernization acceleratesNews The UK’s defence ministry will move legacy systems to Oracle Cloud Infrastructure as part of the expanded agreement
-
OpenAI has a bold plan to pay for its $1 trillion spending spree: Ads, personal assistants, and cheaper subscriptionsNews OpenAI has lined up more than $1 trillion in spending – and now it's trying to figure out how to pay for it all.
-
Oracle leadership shake-up comes at 'the right moment' as Safra Catz makes way for co-CEOSNews Clay Magouyrk and Mike Silica will take up the joint role at Oracle amidst a sharpened AI focus
-
Oracle layoffs loom despite strong financial resultsNews Hundreds of staff across US and elsewhere say they've been made redundant
-
Marketing talent brain drain could stunt channel partner successNews Valuable partner marketing skills are at risk of being lost as the structure of channel marketing teams continues to shift, according to new research.
-
IBM eyes Oracle expertise gains with latest acquisitionNews The deal aims to help IBM address the complexities of public sector cloud transformation
-
Channel Focus: All you need to know about Oracle's partner programWhat to know about partnering with Oracle: A brief guide to the database management software company as it expands further into cloud solutions
-
Compliance through automation and localizationITPro Podcast The crossover between automation, localization, and even AI is strong
