Activation playbook: Deliver data that powers impactful, game-changing campaigns
Bringing together data and technology to drive better business outcomes
Learn answers to your burning questions about your data-driven campaigns, whether it concerns your audience, context, measurement, and data. Gain insights into advertising for various industries, including:
- Automotive
- CPG and Finance
- Retail
- Tech/Telco
- Seasonal and lifestyles
Read this guide to learn how to bring technology and data together to deliver better outcomes with your campaigns.
Provided by
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
ITPro is a global business technology website providing the latest news, analysis, and business insight for IT decision-makers. Whether it's cyber security, cloud computing, IT infrastructure, or business strategy, we aim to equip leaders with the data they need to make informed IT investments.
For regular updates delivered to your inbox and social feeds, be sure to sign up to our daily newsletter and follow on us LinkedIn and Twitter.
-
HPE's new Cray system is a pocket powerhouseNews Hewlett Packard Enterprise (HPE) had unveiled new HPC storage, liquid cooling, and supercomputing offerings ahead of SC25
-
High performance and long battery life: How Dell AI PCs offer the best of both worldsUnlocking the true potential of on-device AI requires a perfect balance between software and hardware
-
OpenAI has a bold plan to pay for its $1 trillion spending spree: Ads, personal assistants, and cheaper subscriptionsNews OpenAI has lined up more than $1 trillion in spending – and now it's trying to figure out how to pay for it all.
-
Oracle leadership shake-up comes at 'the right moment' as Safra Catz makes way for co-CEOSNews Clay Magouyrk and Mike Silica will take up the joint role at Oracle amidst a sharpened AI focus
-
Oracle layoffs loom despite strong financial resultsNews Hundreds of staff across US and elsewhere say they've been made redundant
-
Marketing talent brain drain could stunt channel partner successNews Valuable partner marketing skills are at risk of being lost as the structure of channel marketing teams continues to shift, according to new research.
-
IBM eyes Oracle expertise gains with latest acquisitionNews The deal aims to help IBM address the complexities of public sector cloud transformation
-
Channel Focus: All you need to know about Oracle's partner programWhat to know about partnering with Oracle: A brief guide to the database management software company as it expands further into cloud solutions
-
Compliance through automation and localizationITPro Podcast The crossover between automation, localization, and even AI is strong
-
Will NetSuite take a cautious approach to AI at SuiteWorld 2023?Analysis Generative AI is likely to loom large over SuiteWorld – but NetSuite may instead bank on boosting its core end-to-end automation tech
