Customer Experience (CX) investment is set to rise in 2020 as C-suite executives become more convinced of the commercial benefits and prioritise accordingly. Over half are planning to increase their CX-related technology spending this year.
But do they have the infrastructure, approach and talent in place to be able to achieve their CX objectives?
This report sets out the findings from the most senior respondents to a 2020 Digital Trends survey, showing the importance of technology in underpinning experience management.
Download it now to explore the key findings, and how CEOs, CIOs and CTOs can remain one step ahead of the curve by anticipating and responding to the demands of future customers.
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