Amazon launches accelerator for UK startups and SMBs

Amazon boxes

Amazon has launched a support package for more than 200,000 small businesses across the UK to help them with the challenges they may face after lockdown.

'The Amazon Small Business Accelerator', launched in partnership with Enterprise Nation, will aim to help businesses navigate the so-called 'new normal' where digital technologies will take precedent.

Shifting customer behaviours and enforced physical distancing means it's more important than ever for all businesses to be able to trade and connect with their customers online as well as in physical shops.

From today, businesses can access a range of benefits from Amazon, such as discounts on supplies and protective equipment and dedicated support form Amazon Web Services.

"Small businesses are the lifeblood of the economy and by helping them we can help families, communities and the UK bounce back more quickly," said Doug Gurr, UK country manager, Amazon.

"We have a long track record of supporting entrepreneurs and small businesses, with more than half of all products sold on Amazon stores coming from our selling partners. Many businesses have found their way through the crisis by providing goods and services online.

"Now the Amazon Small Business Accelerator with Enterprise Nation will provide thousands of offline and online businesses with the tools and support they need to succeed in the digital world, to reach customers through Amazon or any other service."

The Accelerator will also include a week-long bootcamp with personal training and expertise for online trading for up to 1,000 startups. These are suitable for businesses that make less than a quarter of their sales online.


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The tech giant will also host a free, two-hour virtual event on 26 June to introduce businesses to the world of selling online. It will feature entrepreneur and former Dragons Den investor Jenny Campbell, who will be sharing insights on what entrepreneurs need to consider when looking for investments and scaling a business.

Bobby Hellard

Bobby Hellard is ITPro's Reviews Editor and has worked on CloudPro and ChannelPro since 2018. In his time at ITPro, Bobby has covered stories for all the major technology companies, such as Apple, Microsoft, Amazon and Facebook, and regularly attends industry-leading events such as AWS Re:Invent and Google Cloud Next.

Bobby mainly covers hardware reviews, but you will also recognize him as the face of many of our video reviews of laptops and smartphones.