IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

Google Cloud customers can now select regions based on CO2 output

The update is part of Google’s company-wide sustainability initiative that aims to achieve carbon-free status by 2030

Google Cloud has announced an update to its data centre region picker that allows customers to reduce their carbon footprint by choosing a region based on its CO2 output.

Starting today, Cloud Run and Datastream users will be able to find a region with the lowest carbon impact inside the Cloud Console location selectors, with the tool being rolled out to other Google Cloud offerings over time.

Regions will receive labels such as "Lowest CO2" or a leaf symbol, which means that the region has a carbon-free energy percentage of at least 75% or, in case this information is not available yet, a grid carbon intensity of no higher than 200 gCO2eq/kWh.

Screenshot of new region picker update

Image courtesy of Google Cloud

Google Cloud

Grid carbon intensity is estimated based on average lifecycle gross emissions per unit of energy and is used to compare the regions in terms of carbon intensity. For instance, although Frankfurt and the Netherlands have similar CFE scores, the Netherlands has a higher emissions factor.

The update is part of Google’s company-wide sustainability initiative which aims to achieve carbon-free status by 2030. The tech giant has been carbon-neutral since 2007.

Related Resource

Cloud operational excellence

Everything you need to know about optimising your cloud operations

Cloud operational excellence - webinar from TrendMicroWatch now

Besides the region picker’s Carbon footprint indicator, which was first previewed earlier this year and works by measuring the amount of carbon-free energy supply for each region, users can also filter regions based on cost as well as latency. The latter is estimated based on the physical distance between the customer’s headquarters and the city or country of the data storage region.

Commenting on the announcement, Carbon-free for Google Cloud Platform (GCP) product manager Steren Giannini said the tech giant wanted to empower its customers “to make more sustainable decisions and progress with us towards this 24/7 carbon-free future”. 

“Earlier this year, we published the carbon characteristics of our Google Cloud regions. Later, we introduced a simple tool to help you pick a Google Cloud region, taking variables like price, latency and sustainability into account. Our next question was: what’s the best way to surface that sustainability info when you’re actually picking a region for your cloud resources?” he added.

“By sharing and displaying carbon information of Google Cloud regions, together we’re making tangible progress towards our goal of a carbon-free future.”

Featured Resources

2023 Strategic roadmap for data security platform convergence

Capitalise on your data and share it securely using consolidated platforms

Free Download

The 3D trends report

Presenting one of the most exciting frontiers in visual culture

Free Download

The Total Economic Impact™ of IBM Cloud Pak® for Watson AIOps with Instana

Cost savings and business benefits

Free Download

Leverage automated APM to accelerate CI/CD and boost application performance

Constant change to meet fast-evolving application functionality

Free Download

Recommended

Google to cut global workforce by 12,000 roles
Careers & training

Google to cut global workforce by 12,000 roles

20 Jan 2023
Google Ads malvertising campaign prompts questions around Search security
malware

Google Ads malvertising campaign prompts questions around Search security

18 Jan 2023
Microsoft pins hopes on ChatGPT to supercharge Bing search engine
artificial intelligence (AI)

Microsoft pins hopes on ChatGPT to supercharge Bing search engine

4 Jan 2023
Gmail vs Outlook: Which one is better for business?
email providers

Gmail vs Outlook: Which one is better for business?

23 Dec 2022

Most Popular

Warning issued over ransomware attacks targeting VMware ESXi servers globally
cyber attacks

Warning issued over ransomware attacks targeting VMware ESXi servers globally

6 Feb 2023
Yandex data breach reveals source code littered with racist language
data breaches

Yandex data breach reveals source code littered with racist language

30 Jan 2023
BT Group extends Kyndryl deal to migrate legacy mainframe apps to the cloud
Business strategy

BT Group extends Kyndryl deal to migrate legacy mainframe apps to the cloud

31 Jan 2023