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The best free and paid Google Analytics courses

Boost your website by finding the best Google Analytics course for you

Google Analytics is a key tool in any digital marketer’s arsenal, and so naturally, there are a huge number of training courses available. It's tricky, then to figure out which are the best Google Analytics courses around.

On a basic level, website owners use Google Analytics to monitor page views and determine how well their sites are performing. However, Google Analytics is an incredibly sophisticated tool, and can be used for far more than simple graphs and charts. As long as website owners only use the platform as a tool to discover real-time metrics, they’ll be missing out on Google Analytics' full capabilities.

Although deploying it might be a walk in the park, users who aren’t familiar with technology might encounter a steep learning curve when it comes to understanding how some of the wider tools work. If you can get past this curve, you might just find you can transform your marketing strategy.

To help you get started, we've pulled together some of the best paid and free Google Analytics courses available.

The best Google Analytics courses

Take a look at these 15 programmes and you’ll be an expert in Google Analytics in no time.

1. Google Analytics for Beginners

Provider / course link: Google Analytics Academy

Course length: N/A

Price: Free

In these lessons, you’ll learn about setting up data filters, implementing tracking code, and creating an account. Students will be shown how to customise their very own dashboards and shortcuts as well as navigating the platform’s interface and reports. It also covers how to set up goals and campaign tracking, analysing a basic audience, and how to get acquiring and behaviour reports.

2. Fundamentals of Google Analytics

Provider / course link: SkillShare

Course length: 1 hour 1 minute

Price: Skillshare account required (£7.50 per month) although first month is free

In this course, students will learn all about their website data and how to ensure it is used in the best way possible. This includes putting together the best dashboard possible as well as how to comprehend user demographics. Students will also learn about increasing conversion, stipulating their goals, and making their business better through a website.

3. Google Universal Analytics Essential Training (2020)

Provider / course link: LinkedIn Learning

Course length: 2 hours 39 minutes

Price: LinkedIn Learning is £29.99 per month, with the first month free

This course explains how to use Google Analytics to better understand your digital customers, how they found your website, and how they engage with your site once they get there. This course covers the platform's out-of-the-box functionality, from account creation to reporting fundamentals.

4. Google Analytics Certification - 1 Day Certification Guide

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Provider / course link: Udemy

Course length: 2 hours of on-demand video

Price: £29.99

This course can lead to a Google Analytics Certification. It offers complete certification training and access to practice questions to see what students got right or wrong and why. 

5. Google Analytics Mastery with Remarketing on Google Adwords

Provider / course link: Udemy

Course length: 1.5 hours

Price: £14.99

This course explores the features of Google Analytics to track your web and marketing data with the latest Google Analytics user interface. It teaches installing Google Analytics tracking code on your website, e-commerce transaction tracking, Linking Google Analytics with search console and Adwords, and more.

6. Google Analytics: Spam Proofing

Provider / course link: LinkedIn Learning

Course length: 29 minutes 22 seconds

Price: LinkedIn Learning is £29.99 per month, with the first month free

This course teaches students how to clean up spam from your analytics and get clean, accurate metrics on your site by creating filters, blocking bots, and excluding crawlers. It helps students understand spam in Google Analytics, showing how to identify spam and write filters to eliminate it. 

7. Analyze Website Visitors with Google Analytics Segments

Provider / course link: Coursera

Course length: 1 hour

Price: Free

This course teaches students how to use segments in Google Analytics and how they provide a deeper analysis of your website visitors. It will also teach how to set up and use segments. 

Students will learn about system segments and custom segments, plus how to import segments. Students will understand how using segments helps make better decisions when it comes to increasing and converting your website traffic.

8. Google Analytics for Marketing - Boost Sales & Lower Costs

Provider / course link: Udemy

Course length: 2 hours

Pricing: £14.99

This course teaches students how to decrease spending on Google Analytics, stop making common mistakes that most Google Analytics users make, and boost sales using Google Analytics. 

This course teaches students about paid advertising campaigns and how they fit into the Analytics picture.

9. Google Analytics for Shopify: A Complete Step-by-Step Guide

Provider / course link: Udemy

Course length: 2 hours

Pricing: £14.99

Students in this course will learn how to increase Shopify sales and revenue by following the direction of a six-figure Shopify entrepreneur. 

Students will receive an initial overview of linking Shopify and Google Analytics, followed by a comprehensive walkthrough of the key areas you should be familiar with in the Analytics dashboard.

10. Google Data Analytics Professional Certificate

Provider / course link: Coursera

Course length: Six months at 10 hours per week

Pricing: Free

Over eight courses, students gain in-demand skills that prepare them for an entry-level job. They can learn from Google employees whose foundations in data analytics served as launchpads for their careers. 

This program includes over 180 hours of instruction and hundreds of practice-based assessments, which will help you simulate real-world data analytics scenarios that are critical for workplace success. 

The content is highly interactive and exclusively developed by Google employees with decades of experience in data analytics. 

11. Digging Deeper into Audience Reports in Google Analytics

Provider / course link: Coursera

Course length: 50 minutes

Pricing: Free

In this project, you will discover some less familiar Audience Reports. You will learn about the active users report, the lifetime value report, the cohort analysis report, the benchmarking report, and the users flow report. 

More importantly, you will learn how to use these reports to help you make better decisions when it comes to reaching and engaging your website audience.

12. GA for beginners

Provider / course link: CXL

Course length: 9 hours 17 minutes

Pricing: Seven day trial for $1 or £259.69 per month

With this course, students will learn how to measure what matters and make data-driven marketing decisions using insights from Google Analytics. 

It teaches the basics of Google Analytics, including navigating the interface, reading data with confidence, and producing meaningful reports.

13. Advanced Google Analytics

Provider / course link: Google

Course length: N/A

Pricing: Free

Advanced Google Analytics walks you through how data gets collected and processed into readable reports. You'll learn how to use configurations like custom dimensions, custom metrics, and event tracking to collect data specific to the business. 

The course will also demonstrate more advanced analysis techniques using segmentation, channel reports, audience reports, custom reports, and marketing strategies like remarketing and dynamic remarketing, which show ads to customers who have visited your website.

14. Google Tag Manager Fundamentals

Provider / course link: Google

Course length: N/A

Pricing: Free

Managing multiple analytics and marketing tags for your site can be a challenge. Redundant or incorrect tags can distort data measurement and reduce your site performance. In this self-paced course, you'll learn how Google Tag Manager can simplify the tag implementation and management process for marketers, analysts, and developers.

15. Advanced Google Analytics

Provider / course link: LinkedIn Learning

Course length: One hour 29 minutes

Price: LinkedIn Learning is £29.99 per month, with the first month free

This course takes an in-depth look at Google Analytics, teaching advanced techniques that can help students use this popular and powerful tool to glean better insights. 

Discover how to create and manage filters, create custom channel groupings, and interact with segments. Plus, find out how to create custom calculated metrics; debug your analytics setup; and more.

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