Google reportedly scaling back hardware focus in the face of stiff competition

google building

Google has advised employees working in its laptop and tablet departments to consider finding alternative jobs, with speculation the company's hardware arm is about to fold.

Although smartphones are working well for the business, its tablets and Chromebooks are seemingly not such hot sellers.

Those working in engineering and programme management roles as part of Google's Create team are most likely going to be the first to leave as the company opts to streamline its portfolio of hardware products, focusing on smartphones rather than larger-screened devices.

The tech giant is reportedly helping employees find alternative roles elsewhere in the firm.

Sources close to the situation said many of Google's mobile hardware projects have been cancelled and although it's been communicated as a temporary measure, no further details have been supplied.

Unsurprisingly, applications have been flooding into the Pixel smartphone division, while other placements include migrating workers to other parts of the Alphabet business, outside of Google itself.

This news means it's looking unlikely we'll ever see a second-generation Pixel Book or even another tablet. This is quite a shame considering Google's Pixel smartphone has been such a heavy-hitter, thanks to its reasonable price point and decent feature list.

Clare Hopping
Freelance writer

Clare is the founder of Blue Cactus Digital, a digital marketing company that helps ethical and sustainability-focused businesses grow their customer base.

Prior to becoming a marketer, Clare was a journalist, working at a range of mobile device-focused outlets including Know Your Mobile before moving into freelance life.

As a freelance writer, she drew on her expertise in mobility to write features and guides for ITPro, as well as regularly writing news stories on a wide range of topics.