Intel debuts new logo that harks back to the 1968 original

The new Intel logo moves the company forward while respecting its history

Intel is amid a brand revamp, and one of the first orders of business, other than the launch of its 11th-generation Tiger Lake CPUs, is to unveil a new logo that’s modern and pays tribute to the brand’s storied past. 

Since releasing its first logo in 1968 (pictured above), Intel’s mark had only one revision. That update was the “intel” within the open circle (shown below) seen on most computers from the mid-2000s. Several mild variations to the logo followed its 2006 launch, but the base design remained mostly the same.

Fourteen years later, the famed hardware manufacturer has launched an all-new logo (pictured below). 

The “intel” font is a clear callback to the 1968 logo, but the new mark changes things up by pulling the “e” in line with the rest of the word and changing the font color scheme. 

On top of the change in font, Intel has also announced new background colors. As you can see in the image, it’ll retain a blue theme, but Intel chose to use various blue shades to add depth and variation to the brand. 

The logo’s not all that’s changing wither. Intel also has big plans for its iconic “bong” jingle. According to the press release, Intel won’t scrap the jingle altogether. Instead, it plans to modernize it. 

Intel will reveal the new five-note jingle later in 2020. We’ll bring you updates as Intel’s brand refresh moves along. 

Featured Resources

The complete guide to changing your phone system provider

Optimise your phone system for better business results

Download now

Simplify cluster security at scale

Centralised secrets management across hybrid, multi-cloud environments

Download now

The endpoint as a key element of your security infrastructure

Threats to endpoints in a world of remote working

Download now

2021 state of IT asset management report

The role of IT asset management for maximising technology investments

Download now

Recommended

Intel offloads NAND business to SK Hynix in $9 billion deal
Hardware

Intel offloads NAND business to SK Hynix in $9 billion deal

20 Oct 2020
Intel launches IoT-focused Core, Celeron, Pentium and Atom processors
Hardware

Intel launches IoT-focused Core, Celeron, Pentium and Atom processors

23 Sep 2020
Is it time to put Intel Outside?
components

Is it time to put Intel Outside?

10 Jul 2020
Intel invests in Indian telcom giant Jio Platforms
mergers and acquisitions

Intel invests in Indian telcom giant Jio Platforms

6 Jul 2020

Most Popular

Do smart devices make us less intelligent?
artificial intelligence (AI)

Do smart devices make us less intelligent?

19 Oct 2020
Politicians need to stop talking about technology
Policy & legislation

Politicians need to stop talking about technology

21 Oct 2020
Best MDM solutions 2020
mobile device management (MDM)

Best MDM solutions 2020

21 Oct 2020