Samsung Galaxy S21 might launch early in bid to fight Huawei

The reported January launch will also help the company to fend off competition from Oppo, Xiaomi and Apple

Samsung device at launch early in 2020

Samsung is reportedly hatching a plan to steal market share from Huawei by launching its next range of flagship smartphones two months earlier than usual. 

The South Korean giant usually releases its Galaxy handsets in March, but an unnamed source has told Reuters that the firm plans to move the launch of the so-called Galaxy S21 to January. 

There is a feeling within the industry that a percentage of Huawei's market share will be up for grabs in 2021 due to the US sanctions. The firm has seen smartphones sales outside of China drop due to its new devices not having access to Google Play services

Samsung's 2020 Q3 results suggested as much, with the South Korean firm increasing smartphone sales by 50% to achieve a record-breaking £45.4 billion revenue haul. In contrast, Huawei's profit growth drastically slowed, with just a 9.9% increase between January and September 2020 - less than half of the 24.4% recorded in the first nine months of 2019. 

However, moving the release of the Galaxy S21 ahead of schedule is about beating the likes of Apple and other Chinese-based rivals to the spoils. Younger rivals such as Xiaomi, Oppo and OnePlus are all expected to take advantage of Huawei's struggles and the late release of the iPhone 12 is also thought to be a strategic move. 

Huawei's latest devices, the Mate 40 and Mate 40 Pro, are due for release in the UK on 13 November. It's the third device to be released without Google services as the Chinese firm looks to expand its own app ecosystem. 

The company has retained a strong presence in China, where the likes of Samsung and Apple have little consumer demand. Huawei also enjoyed a brief moment as the number one smartphone manufacturer in Q2 of 2020, partly because China's market recovered from the coronavirus before the Western world, but this was short-lived.

Featured Resources

Managing security risk and compliance in a challenging landscape

How key technology partners grow with your organisation

Download now

Evaluate your order-to-cash process

15 recommended metrics to benchmark your O2C operations

Download now

AI 360: Hold, fold, or double down?

How AI can benefit your business

Download now

Getting started with Azure Red Hat OpenShift

A developer’s guide to improving application building and deployment capabilities

Download now

Most Popular

How to move Windows 10 from your old hard drive to SSD
operating systems

How to move Windows 10 from your old hard drive to SSD

21 Jan 2021
What is the Raspberry Pi Pico?
Hardware

What is the Raspberry Pi Pico?

21 Jan 2021
How to recover deleted emails in Gmail
email delivery

How to recover deleted emails in Gmail

6 Jan 2021